基于行为设计的儿童洗护品包装设计策略研究.pdfVIP

Researchonpackagingdesignstrategiesforchildren’stoiletriesbasedon

behaviordesign

Abstract:Inordertoenhancechildren’sexperienceindailycleaning,cultivategooddailyhygieneandcleaninghabits,

andimprovetheservicequalityandcorecompetitivenessofchildren’stoiletriesbrands,relevantdesignstrategiesfor

children’stoiletriespackagingareproposedfromtheperspectiveofbehaviordesign.Firstly,throughonlineandoffline

research,weinvestigatethecurrentstatusofpackagingdesignforchildren’stoiletriesonthemarket,andsummarizethe

designcharacteristics.Then,basedonthecurrentsituationofpackagingdesignforchildren’stoiletriesandchildren’s

attitudestowardscleaningbehavior,therationalityandnecessityofincorporatingbehaviordesignintothepackaging

designofchildren’stoiletriesareclarified.Finally,basedonthedesignpointsofbehaviordesigninpackagingof

children’stoiletries,combinedwiththeFoggbehaviormodelandthePeak-endrule,relevantdesignstrategiesare

proposedfromfouraspects:enhancingusermotivation,reducingdifficultyinuse,enhancingtheeffectivenessof

packagingbehaviorprompts,andseizingthe“peak”and“endpoint”intheuserexperienceprocess.Caseanalysisis

usedtoexplainthespecificimplementationmethodsofrelevantdesignstrategies.Theavailabilityandreliabilityofthese

designstrategiesareindirectlyconfirmed,expectingtoprovidenewdesignideasforthepackagingdesignofchildren’s

toiletries.

Enhanceeffect

CreatesurpriseCreationInterestingIncreaseuser

momentsinteractionmotivation