商务英语函电 全套课件.ppt

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PartOne:TeachingAimsRequirements

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PartTwo:StudyofBusinessLetter-writing

;3.Whatshouldabusinessletterbelike?

Itshouldbebusiness-like.

1)Don’tusethelanguageinliterature;

2)Don’tusethelanguageinprivateletters.

Why?

Thebusinessletterplaysaveryimportantroleinatransaction;itiswritteninordertoachieveaspecificpurposeandoftengivesrisetothelegalobligationsofthewriter.

4.Whatdoesaneffectivebusinessletterrequire?

1)GoodEnglish

2)Goodknowledgeofinternationaltradebusiness

;II.ThePrinciplesofBusinessLetter-writing

ThesevenC’s:

Consideration

Courtesy

Clarity

Conciseness

Concreteness

Correctness

Completeness;1.Consideration体谅

Itmeans：

Takethe“You-attitude〞insteadof“I/We-attitude〞;

Emphasizethepositiveratherthanthenegativeapproach;

Gettothepointimmediately.

Lookatthefollowingsentencesandthinkaboutwhetherornottheyaregoodsentences:

Itisregrettedthatthegoodscannotbesenttoday.

Wearepleasedtoinformyouthatthegoodswillbesenttomorrow.

Iwritetosendmycongratulations.

Congratulationstoyouonyoursuccess!

Wedonotpermitoutsidegroupstouseourequipmentexceptonacashrentalbasis.

Youarewelcometorentourequipment.;2.Courtesy客气

Thisprinciplemeans:

Followtheguidelinestalkedunderconsideration.

Besincere,tactful,thoughtfulandappreciative.

Avoidirritating,offensiveorbelittlingexpressions.

Ifanapologyisnecessary,makeitcourteouslyandsincerely.

Bepromptinansweringletters.

Lookatthefollowingsentencesandthinkaboutwhetherornottheyarewellwritten:

Youarerequestedtoremittheamountby10August.

PleaseremittheamountbyAugust10.

Wemusttellyouthatwecan’tacceptyourprice.

Unfortunately,wecannotacceptyourprice.

Yourletterisnotclearatall.Ican’tunderstandit.

IfIunderstandyourlettercorrectly…(tactful);3.Clarity清楚

First,be