江苏省兴化中学2024-2025学年高二上学期10月学情调研测试英语试卷(含答案) .pdf

江苏省兴化中学2024-2025学年高二上学期10月学情调研测试英语

试卷

学校：___________姓名：班级：___________考号：

读理解

Asyoucanimagine,therearemanytypesofadvertisements-allofwhichrunindifferent

mediums,ondifferentchannels,andhavedifferentgoalsinmindfortheirbusiness.

DirectMailAdvertising

Directmailinvolvescreatinganddistributingprintedmaterialstoatargetedmailinglist.

Thesematerialscanincludepostcards,brochures,andletters.Thismethodfirstcameabout

in183.

Ifsstillquiteeffective,eveninthedigitalage.Notonlydoconsumersenjoyreceiving

physicalmail,buttheresalsomuchlesscompetitioncomparedtothetonsofemail

marketingadsthatpeoplereceiveeachday.

RadioAdvertising

UnitedStatesradiostationslaunchedtheirfirstcommercialbroadcastsin1920.And

whilewemightalldrivearoundwithouriPhonesformusicthesedays,dontletthatfbolyou.

Radioisstillaworkablemarketingandadvertisingplatformtodayforexpandingthe

reachofsponsoredeventsandnewproducts.Inthisadmethod,theadvertiserpaystheradio

stationtoplaytheiradduringbreaksbetweenmusicoraradioshow.

SocialMediaAdvertising

Socialmediaadvertisingisaformofinternetadvertisingthatcombinedwiththe

introductionofsocialmediainthe2000s.Inthisadmethod,advertiserspromoteproducts,

services,orcontentonsocialmediaplatforms,suchasFacebookandTikTok.

Therearealsomanydifferentadformstochoosefromwhenadvertisingonsocialmedia,

suchasimageads,videoads,sponsoredposts,andmore.

MobileAdvertising

Sincetheearly2000s,mobileadvertisinghasbeenapopularmethodduetothe

widespreaduseofcellphones.Itinvolvesdeliveringpromotionalmessagesoradvertisements

throughtextmessages,mobileapps,andmobilewebsites.

Withthismethod,adve