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OutlineHistoryFourPsProductPricePlacePromotion
History1943Sweden17-yearoldIngvarKampradfoundersname(IngvarKamprad)thefarmwherehegrewup(Elmtaryd)hishomeparish(Agunnaryd)
HistoryPencils,wallets,photoframes,watches……(inexpensive,withmarketdemands)In1947,thefirstpieceoffurniturewassoldinIKEA.In1955,IKEAdesigneditsfirstpieceoffurniture.In1963,IKEAopeneditsfirstretailstore0102
FourPs01ProductPricePlacePromotion02
ProductOffice,family,children’sIKEAThreeseries:desks,tables,chairs,sofas,TVsolutions,storage,lightings,decoration,bedsandmattresses……10,000articlesVarieties:
Product01simple,natural,fashion,good-qualityStyles:02themassesindevelopedcountriesthewhite-collarindevelopingcountriesCustomers:
assembledbytheconsumer→reducecostsanduseofpackaging→apracticalpointtheflat-packdistributionmethodsProduct
PriceLowpricepolicyanattractivefeatureofIKEAlowpricepolicyisusedthroughtheprocessesofdesigning,manufacturing,sellings,andadministration
¥15.9¥9.9
¥2.9
PriceFigureoutthepricebeforedesigningUsenewmaterials,newtechniqueTheflat-packdistributionmethodsWHY12
PlaceIKEAstoresindifferentcountries.sellsitsproductstocustomersdirectly.asymboloflifestyle.dopurchasingenjoyadifferentkindoflifestylehere.
Promotion01FreecataloguesforcustomersExhibitionunitsinthestoresAdvertisement01
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