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    华统市场调查报告

    PAGE

    XX市葡萄酒市场

    市场调研报告

    委托调研方

    ：

    XXXX酒业有限公司

    授理调研方

    ：

    中国技术贸易网（）

    报告日期

    ：

    X年X月X日

    1-

    目录

    1．调研背景·········································································1

    1．1调研目的··································································1

    1．2调研对象··································································1

    1．3调研内容··································································1

    1．3．1调查时间····························································1

    1．3．2调查地点····························································1

    1．3．3调查问题····························································1

    1．4调研方法··································································1

    2．调研分析·········································································2

    2．1资料、数据采集及分析·······················································2

    2．1．1XX市大型超市和商场的国内葡萄酒品牌情况······························2

    2．1．1．1葡萄酒品牌A···················································2

    2．1．1．2葡萄酒品牌B···················································3

    2．1．1．3葡萄酒品牌C···················································3

    2．1．1．4葡萄酒品牌D···················································4

    2．1．1．5葡萄酒品牌E···················································5

    2．1．1．6新品牌························································5

    2．1．1．7其他品牌······················································5

    2．1．2XX市大型超市和商场的国外葡萄酒品牌情况······························6

    2．1．3XX市大型超市和商场各类葡萄酒销售情况································7

    2．1．4XX市葡萄酒消费群体及消费情况········································7

    2．2社会形式及市场信息························································8

    3．调研结果及分析结论·······························································8

    2．1．1．4葡萄酒品牌D

    D葡萄酒在XX市大型商场超市的部分品种、容量、度数、价格详见下表：

    序号

    品名

    容量（毫升）

    度数（°）

    价格（元）

    1

    D1

    X

    X

    X

    2

    D2

    X

    X

    X

    3

    D3

    X

    X

    X

    4

    D4

    X

    X

    X

    5

    D5

    X

    X

    X

    6

    D6

    X

    X

    X

    7

    D7

    X

    X

    X

    8

    D8

    X

    X

    X

    9

    D9

    X

    X

    X

    10

    D10

    X

    X

    X

    11

    D11

    X

    X

    X

    12

    D12

    X

    X

    X

    13

    D13

    X

    X

    X

    14

    D14

    X

    X

    X

    15

    D15

    X

    X

    X

    16

    D1

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