研究生商务英语.ppt

Unit1SettingupaBusiness

BriefIntroduction

Formsofbusiness:Soleproprietorship01Partnership02Corporation03Franchising04

Abusinessownedandcontrolledbyoneperson.

AdvantagesExclusiveuseofprofits.Lesstaxburden.Easytokeepoperationalandfinancialsecrecy.Freerindecision-making.Simpletoestablish.

Disadvantages

Unlimitedliability01Limitedaccesstocapital.02Limitedmanagerialexpertise.03

Anassociationof2ormorepersonstocarryonasco-ownersofabusinessforprofit.

AdvantagesImprovedaccesstocapitalandcredit.01Greaterpossibilityforgoodmanagement.02Definitelegalframework.03Betterprospectsforgrowth.04

Disadvantages

Unlimitedliability01Internalconflicts02Problemofcontinuity03

CorporationAtleastthreeincoporators(stockholdersorshareholders)neededtoformacorporation.Acorporationisalegalperson.

Advantages1243LimitedliabilityEasytoexpandSeparatedownershipfrommanagementContinuouslife1234

DisadvantagesDoubletaxationHighorganizingcostsLackofsecrecy010203

Alicensingagreement,underwhichthefranchisorgrantsthefranchiseetherighttosellorusetheformer’sproduct,serviceormethodinreturnforaroyaltyfromthelatter.

AdvantagesHaveinstantcustomerrecognitionbutstillenjoysomeindependenceasasoleproprietor.01Receivetrainingandguidancefromthefranchisor.02Havelessdifficultygettingbankloansthanasoleproprietorofasmallbusiness.03

Disadvantages1Franchisearrangementsmayreducerisks,butdonotguaranteesuccess.2Highroyaltymakesbusinessrunningwithnoprofitsorevenataloss.3Franchiseehastosacrificesomeindependenceformostofdetailsofbusinessoperation.

Discussion:Inwhichfieldwillyousetupyourbusiness?Explainyourchoice.Willyourbusinessbeasoleproprietorship,apartnershiporacorporation?Explainyourdecision.0102

Terms:Soleproprietorship个体经营，个体户01Partnership合伙公司02Corporation（股份有限）公司03Franchising特许经营04

license