跨境电商B2B商务英语函电 课件 项目一：跨境电商B2B商务信函基础知识.pptx

《跨境电商B2B商务英语函电》B2BCorrespondenceWritingforCross-borderE-commerce项目一跨境电商B2B商务信函基础知识

BasicKnowledgeSummarizing一LearningtheTypicalcases二Imitatingwriting三Professionalskillexercises四项目一:跨境电商B2B商务信函基础知识

1.BasicKnowledgeConcerningtheLayoutofaBusinessLetter2.TheStructureofaBusinessLetter3.Envelope-Addressing一、BasicKnowledgeSummarizing4.TheLayoutofaBusinessLetter

任务导入任务1:商务信函格式李华是一名职场新人，她刚从上海某学院毕业，通过应聘来到宁波某贸易公司工作。该公司主要经营纺织品、服装、鞋帽等的公司，产品主要出口到美国、英国、加拿大、澳大利亚等国家。刚到公司，经理让她首先熟悉一下商务往来信函的格式，学习相关知识，掌握商务信函主要写作原则。

Letter-writingisanimportantwaytoachievethegoaltocommunicatewithourcustomers.AgoodEnglishletterwillleaveourcustomeragoodimpression.Ifabusinessmanisunabletowriteaneffectivebusinessletter,itisverydifficulttorepresenthimselfpositively,whichmaycauseproblemsindoingbusiness.WhatcanbecalledagoodbusinessEnglishletter?AgoodbusinessEnglishlettershouldfollowtheprinciplesasfollows.“7Cs”principlesinbusinessletter-writing.1.BasicKnowledgeConcerningtheLayoutofaBusinessLetter

“7Cs”PrinciplesinBusinessLetter-Writing1.BasicKnowledgeConcerningtheLayoutofaBusinessLetter

1.1CourtesyCourtesyisnotmerepoliteness.Itislikeafavorableintroductioncard.Thecourteouswritershouldbesincereandtactful,thoughtfulandappreciative.Youneedtoprepareeverymessagewiththereadersinmindandtrytoputyourselfintotheirplaces.Ifconcisenessconflictswithcourtesy,makealittlesacrificeofconciseness.Promptnessisoneofthemostimportantthingsinbeingcourteous.Punctualitywillpleaseyourcustomerwhodislikeswaitingalongtimeforareply.1.BasicKnowledgeConcerningtheLayoutofaBusinessLetter

1.2ConsiderationWhenabusinessletteriswritten,thereisonegeneralprinciple,onwhichthenativeEnglishwriterslaygreatemphasis,thatis,the“you”attitude.“You-attitude”isnotsosimpleas