2025文旅古城蛇年新春游园会灵蛇迎春文创游园会主题活动策划方案.pptx

灵蛇迎春·文创游园会——2025蛇年新春古城文创游园会策划案

目录01.活动前言03.活动宣传05.活动包装02.活动概况04.活动内容contentsACTIVITYINTRODUCTIONACTIVITYINTRODUCTIONACTIVITYINTRODUCTIONACTIVITYINTRODUCTIONACTIVITYINTRODUCTION

壹活动前言ACTIVITYINTRODUCTION

如何做好古城文创？深挖文化价值，赋予文创产业更高的附加值！挖掘文化产品开发古城文创元素借鉴

HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR古城文旅X非遗文创近年来，国潮热不断升温，非遗文创与现代设计巧妙结合，一系列文化创意产品不断涌现，成为年轻人追捧的“潮品”。这既拉近了文物和公众的距离，又让传承千百年的文化遗产逐渐活起来”“火起来”,撬动了新消费的大市场。文创品牌表达两者结合不仅有助于非遗的保护和传承，也能为旅游产业注入新的活力。，文创品牌表达两者结合不仅有助于非遗的保护和传承也能为旅游产业注入新活力！HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR

HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEARHAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR通过深入了解非遗文化，将其精髓融入文创产品设计中，使非遗文化得以在现代社会中延续和传承。文创产品作为非遗文化的载体，能够直观地展示非遗的独特魅力和深厚底蕴，让更多人了解和认识非遗！践行“百千万工程”，推动文化的传承与创新促进乡村经济与文化的融合发展文创产品的销售能够带动乡村经济的发展，通过文创产品的推广和销售，可以吸引更多游客前来乡村旅游和消费，进一步推动乡村经济的繁荣。小镇青年|文创新玩法以文化赋能乡村振兴，为高质量发展注入青春动能，满足群众多样化文化需求，通过文创产品的设计和推广，可以带动更多人参与到非遗文化的传承和创新中来，共同推动非遗文化的繁荣发展。

好运连连·新春集福攻略！古城文旅X非遗文创，打造匠心文创年礼！潮玩文创蛇来运转

HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEARHAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR蛇来运转|文创好礼承载全新年味！TheYearoftheSnakeiscoming|Creativegiftscarryanewyearsflavor!春节即将来临，礼品选择又成了大家头疼的问题，在众多礼品中，文创产品以其独特的和文化内涵，成为近年来备受追捧的礼品之选！将传统文化元素与现代创意相结合定制成文创产品，在新春的喜庆氛围中，一系列精美的文创产品，以其独特的设计和深厚的文化象征，成为了庆祝佳节的时尚元素，每一枚承载着一个美好的祝愿。01.02.03.

贰活动概况ACTIVITYINTRODUCTION

HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEARHAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR活动主题：灵蛇迎春·文创游园会——2025蛇年新春古城文创游园会活动活动时间：2025年元旦/年初一至年初四活动地点：古城活动对象：全体市民活动调性：年味、民俗、非遗、喜庆活动概括

活动亮点文创游园计划/好运上上签

活动亮点年味美陈/新春新禧过蛇年

活动亮点年味大集新春文创甄选

叁活动宣传ACTIVITYINTRODUCTION

活动预热海报定制预热海报话题发布社交平台宣传HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEARHAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEA