色彩心理学和生理学.ppt

Violet/PurpleApplications:Colorofemotionalcontrasts:Palepurple:Romantic,delicate,fragile,feminine,shynessDeeppurple:Strength,power,royalty,honour,tragedyVividpurple:Excitement,sophisticationLavenderisaverypopularpastelcolorPurpleisadramaticaccentcolor 强大的背景颜色PurplemakesagoodmonochromaticcolorschemeUsedinabedroom,willhelpyousleep 帮助睡眠–睡房Usedonalargesurface,itcanbedramaticordisturbing 用于大的空间，强/不安Unlikered,violetsuppressesappetiteandhelpstolowerbloodpressure 抑制食欲，降低血压ThecomplementofpurpleisyellowPurple/VioletPurple/VioletPurplemakesagoodMonochromaticcolorscheme很好的单色配色方案Purple/VioletLavenderisaverypopularpastelcolour淡紫色（薰衣草色）非常流行的柔和色Purple/VioletlogoPurpleisadramaticaccentcolor强大的背景色Lavender/PalePurpleRomanticFragileDelicateFeminine浪漫、精细、微妙、女性BlueAssociations:SeaandskyThemostpopularcoloramongbothwomenandmenHonesty,truth,sincerity,responsibility,loyalty,formality,sobrietySelfconfidence,meditation,calming,sophisticatedDependingonthevalueandintensity,bluehasthecapacitytoexpressclarity,mystery,joyfulnessorsadnessWillenhancelearning,self-cultivationandclear-thinking 增强学习、修身养性、思维清晰Purityandcleanliness 纯净、清洁Tofeelblueistofeelemptiness,lonelyPurityandcleanlinessBlue

(isrelaxing,ifnotparticularlyfriendly)Applications:Byitself,bluecanseemtoocoolandnon-stimulatingVariesgreatlyunderdifferentlightingLightblueisnotthemostflatteringroomcolourforpeoplewithpaleskin 浅蓝：不适合房间或肤色的颜色Interiorspacecanappearlargerwhenwallsarepaintedblue,evendarkblue 涂刷成蓝色，内部空间感觉较大AceilingpaintedpalebluewillappearhigherCaution:ifnotusedeffectively,bluemaybedepressingIncombinationwith:red,itcreatesastrongboldeffectyellow,itcreatesafeelingoffreshness