2024年第二季消费者趋势报告 Consumer Trends Report.docx

TrendsQ241

00.KEYTAKEAWAYS

Keytakeaways

“Socialshopping”israpidly

changingthewaypeople

browseandshoponline.Thenumberofconsumerslikelytobuyaproductdirectly

fromasocialchannel

increasednearly30%

comparedtoQ1.Shoppers

ranksocialmediaadvertisingasthesecond-most

influentialtypeofonlinead

content.

Inflationandtheeconomy

areaffectingMillennialsmorethananyothergeneration

ofshoppers.Nearly90%saytheirspendinghasbeen

impactedbyrisingcosts;

threeoutoffourareworriedabouttheirfinances;

andmorethanhalfhaveunstableincome.

Homeownershipgreatly

influencesshoppingand

spending.Thisquarter,

20%morerentersthan

homeownersareworriedabouttheirfinances,and13%morerentershave

cutbackonlinespendingcomparedtohomeowners.

ConsumerTrendsReportQ220242

00.INTRODUCTIONTABLEOFCONTENTS

Introduction

JungleScout’sConsumerTrendsReportisaquarterlystudyof1,000U.S.consumersthatexploreshowandwherepeopleareshopping.Thisreportcoverstrendsin

thesecondquarterof2024,includinggenerationaldifferencesinspending.

Afterthisedition,JungleScout’s

ConsumerTrendsReportswilltransitionfromaquarterlyreleasescheduletoa

comprehensiveannualpublication.Thisstrategicshiftisdesignedtodelivermorevaluableinsightsandin-depthanalysis,capturingafullyear’sworthofconsumerbehaviorandtrends.

TableofContents

TableofContents

CHAPTER14

ConsumerPulseReport:TrendingSpending

CHAPTER212

Q2Insights:Inflation,Interest,andHomeownership

CHAPTER325

EcommerceReport

CHAPTER434

Aboutthe