0106 China Daily-咖啡连锁市场的竞争加剧——时文阅读语法填空专项练习（3篇，含解析）-2025届高三英语二轮复习专项.docxVIP

2025年

Competitionincoffeechainmarketintensifies

咖啡连锁市场的竞争加剧

Inthehighlycompetitivecoffeechainmarket,StarbucksChinahas(1)______(expand)itsfocusfromitstraditional“thirdplace”philosophy—regardingitsstoresasacomfortablespacebetweenworkandhome—towardsdigitalinnovationandtargetedmarketing.

StarbucksrecentappointmentofYangZhenaschiefgrowthofficer(2)______(signal)astrategicchange.Yang,anexperienceddigitalmarketingleaderfromAlibabaandJiduAuto,hasbeenaskedtomakeuseofdigitaltools,creativecampaignsandproductinnovationtoattractyoungerconsumersand(3)______(revitalize)growth.

ThenewdirectionwasshowninStarbucksrecentviralmarketingcampaign,“IOpenedStarbucksinAncientTimes”,whichcombinedstorytellingwithculturalappeal,anattempttoreconnectthebrandwithGenZaudiences.ItssaidthatYangwas(4)______(behind)theproductionofthisshortvideo.

Meanwhile,Starbucksrenewedfocusondigitalmarketinghighlightsthegrowingimportanceofcustomerengagementoutsideofphysicalstores.

ThestrategyreflectsbroaderchangesinChinasconsumerbehavior.Digitalexperiences—suchasapp-basedpromotionsandviralcampaigns—playanincreasingly(5)______(crucial)roleinbuildingbrandloyalty,andmarkashiftfromStarbuckshistoricalrelianceonphysicalstoreexperiencesasitsprimarybranddifferentiator.

Starbucksopenedover45newstoresinShanghailastyearandupgradedmorethan32,(6)______(operate)over1,100storesinthecity,thusbecomingthecitywiththelargestnumberofStarbucksstores.

Nowadays,thecoffeechainmarketisgettingmoreandmorecompetitive.

Tostandout,companiesneedtoconstantlyinnovateandimprovetheirservices.

Goodmarketingstrategiescan(7)______(help)attractmorecustomersandincreasemarketshare.

Moreover,creatinguniquebrandculturesisalsoimportanttowintheheartsofconsumers.

However,ensurin