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Caferoma杜炜王腾李爱爱王帆杨素芳刘梦梦
IntroductionCaferoma,awellknownbrandofcoffee,isownedbythePanEuropeanFoodandDrinkCompany(PEFD),basedinTurin,Italy.Itispromotedasanexclusivegroundcoffeeforgourmets.ItsimageisthatofanItalian-stylecoffee.Ithasastrongfull-bodied-stylecoffee.Ithasastrongfull-bodiedflavorandaslightlybittertaste.Itcostsmoreper100gramsthanalmosteveryothergroundcoffeeproductonthesupermarketshelves.
TheproblemsandsolutionsAccordingtotheinformation,weknowthatinthelasttwoyears,Caferoma’sshareoftheEuropeanqualitygroundcoffeemarkethasdeclinedbyalmost25%.Ithasbecomeaseriousproblemnow.Obviously,tosolvetheproblem,somemeasuresshouldbetaken.Wehaveexplainedtheadvantagesanddisadvantagesofthemeasure.Tosumup,manywayscancontributetosolvingthisproblem,buttheadvertising,priceandanewproductmaybemosteffective.
DoyouthinkCaferomais…%ofpeopleanswering‘yes’Expensive?60Valueformoney?43Goodquality?70Old-fashioned80Exciting?23Exclusive?55
ANewProductAdvertisePrice
ANewProduct
Accordingtothesurvey,wecanseethatcaferomaisold-fashionedbut01hasgoodqualityandexclusive.so02wecoulduseitsbrandastoolsto03makenewproduct.04
Itcanattractthecustomers,forexample,KFCwillpushofsomenewproducts.SomepeoplegotoKFConlywanttoeatthenewproduct.Itadjuststopeople’squicklifestyleandconvenientspeople’dailylife.Atthesametime,itiseasilycarried.Aninstantcoffeeordecaffeinatedproducthasalowprice.Advantage:01Itisnodoubtthatnotonlythetasteofinstantcoffeeorthedecaffeinatedproductnotasgoodasthegroundcoffee,butalsoitnotbenefitsthepeople’healthDisadvantages:02
Solution:Ithinkweshouldthinkofhowtomakeagoodproduct.Notonlyshouldweconsidertheprice,butalsoweshouldthinkofthehealthofthenewproduct.Ithinkthebesteffectiswecan
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