商务英语写作实务 课件汇总 陈习东Unit 1 General Introduction of Business Writing ---Unit 10 E-mail Writing.pptx

示范性高等院校应用型规划教材

商务英语写作实务

BusinessEnglishWritingPractice;Unit1

GeneralIntroductionofBusinessWriting;LearningObjectives;I.FunctionsofBusinessWriting;II.KeyElementsofBusinessWriting;III.PrinciplesofBusinessWriting;Claritymeansclearness.

Sample1

HiJohn,

IwantedtowriteyouaquicknoteaboutDaniel,who’sworkinginyourdepartment.He’sagreatasset,andI’dliketotalktoyoumoreabouthimwhenyouhavetime.

Best,

Skip;Sample2

HiJohn,

IwantedtowriteyouaquicknoteaboutDanielKedar,who’sworkinginyourdepartment.Inrecentweeks,he’shelpedtheITdepartmentthroughseveralpressingdeadlinesonhisowntime.

We’vegotatoughupgradeprojectduetorunoverthenextthreemonths,andhisknowledgeandskillswouldproveinvaluable.Couldwepleasehavehishelpwiththiswork?

I’dappreciatespeakingwithyouaboutthis.Whenisitbesttocallyoutodiscussthisfurther?

Bestwishes,

Skip;

;Sample2

HiMatt,

Iwantedtoquicklydiscussthee-mailmarketingcampaignthatweanalyzedlastThursday.

Ourtargetmarketwillwanttoknowaboutthecompany’sphilanthropicefforts,especiallyourgoalstobecomesustainableandhelplocalschools.

Thiswouldhaveafargreaterimpact,anditwouldstayintheirmindslongerthanatraditionalsalespitch.

Whatdoyouthink?

Jessica;Concretenessmeansdescriptionshouldbevivid,specificanddefiniteratherthanvague,generalandabstract.

Sample

Howmuchtimedoyouspendeverydaypackingyourkids’lunches?

Nomore!

JusttakeacompleteLunchboxWizardfromyourrefrigeratoreachdaytogiveyourkidsahealthylunchANDhavemoretimetoplayorreadwiththem!;Correctnessmeansthatthereisnomistakeofgrammar,punctuationandspellings.

Sample

HiDaniel,

Thankssomuchformeetingmeatlunchtoday!Ienjoyedourconservation,andI’mlookingforwardtomovingaheadonourproject.I’msurethatthetwo-weakdeadlinewon’tbeanissue.

Thanksagain,andI’llspeak