商务英语写作实务课件Unit 13 Inquiry and Reply Writing；Unit 14 Sales Letter Writing.pptx

Unit13InquiryandReplyWriting

LearningObjectivesknowthefunctionsofaninquiryandthereply;knowbasicelementsprinciplesofaninquiryandthereplywriting;draftandwriteaninquiryandthereply.

SectionOne

GeneralIntroductionInquiriesareusedquiteoftenasusualwaysforthecommunicationbetweenthefuturesellerandbuyer.Generallyspeaking,therearetwokindsofinquiries:generalandspecificinquiries.Areplyistheletterwhichanswerstotheinquiry.

I.Format

InquiryInsideAddressSalutationBody:1.thesourceoftheinformationandbriefself-introduction2.briefexplanationofthepurposeofwritingtheletter3.yourgoodwillofcooperationComplimentaryCloseSignature

ReplyInsideAddressSalutationBody:1.thanksfortheinquiry2.necessaryspecificinformationaccordingtotheinquiry3.yourgoodwillofcooperationComplimentaryCloseSignature

II.TipsIntheinquiriesMakeabriefself-introductionorabriefstatementofyourpurposeatthebeginning.Makeyourrequestsinapoliteway.Stateyourinquiryclearlyandstatethemostimportantmessageinapositiveway.Usingencouragingwordstoconvinceyourreaderstotakeaction.Endonanoptimisticnoteandrequestanearlyreply.Thelanguageshouldbesimple,accurateandguideless,andthetoneshouldbecordial,sincereandcourteous.

IntherepliesAreplyshouldmainlyconsistofthreebasicparts:expressingthemeaningofthanks,replyingtherequirementsoftheinquiry,andshowingthedesiretoenterintobusinessandthehopeoffurthercontact.Expressyourappreciationfortheperson’sinterest.Emphasizeoneortwopositivefeaturesofthethingsyoumentioned.Thereplyshouldbepromptandcourteousandcoveralltheinformationaskedfor.Describebenefitsassociatedwiththemessageandemphasizethepositivefeaturesofthethingsyoumentioned.Thelanguageshouldbedirectandaccurate.

III.Warm-upExerciseNow,supposeyourcompanyneeds10,000pcs100%cottonwomen’sprinted