商务英语写作实务课件Unit 16 Questionnaire Writing；Unit 17 Advertisement Writing.ppt

Unit16QuestionnaireWriting

LearningObjectivesknowthefunctionsofaquestionnaire;knowbasicelementsprinciplesofquestionnairewriting;draftandwriteaquestionnaire.

SectionOne

GeneralIntroductionAquestionnaireisacosteffectiveandreliablewayofgatheringinformationanddataforanalysis.

I.FormatTitleDirectionsQuestionsClosingGreeting

II.TipsDefinetheobjectivesofthesurveyfirstanddeterminethesamplinggroup.Thesurveyquestionscanbedesignedinmanytypes,suchasmultiplechoicequestions,yes-noquestions,listquestions,scalequestions,list-rankquestionsandopen-endedquestions.Keepthequestionsasshortaspossibleandonlyaskquestionswhichwillprovidenecessaryinformation.Makethequestionseasyforalmostanyonetounderstand.Makethequestionsfollowalogicalorderandevolvefromgeneraltospecific

III.Warm-upExerciseWriteaquestionnairebyyourselfaccordingtotheinformationbelowwithin30minutes.Nowadaysmoreandmorestudentsaretakingpart-timejobsoutsidecollege.Youwanttoknowwhetheritwillaffectstudents’study.PointsUsemultiplechoicequestions.Thequestionsmustfocusonyourpurpose.Designyourquestionsinalogicorder.

SectionTwo

Samples

ASurveyontheCanteenServiceAsmanystudentscomplainaboutthefoodandserviceinourcanteen,thisquestionnaireaimstofindoutthereasonsandimprovetheservice.Pleaseticktheansweryoulike.1.Whichpartofareyoufrom:□north□east□west□south□overseas2.Whatisyourfavoriteflavor:□bland□salty□spicy□sweet□dontcare3.Howmanytimesdoyougotorestaurantaweek?□1□2□3□4or54.Howmanywillyouexpenseonyourfoodamonth?□lessthan300□300-500□500-800□morethan80005.Doyousatisfywiththepriceofthedishesincanteen?□yes□no□justsoso6.Doyousatisfywiththeweightofthefood?□yes□no□sometimesyessometime