2015春夏茄克开发方案 [自动保存的].pptVIP

2015春季外套开发规划2015SPRINGOUTWEARDEBELOPMENTPLANNING2015春季茄克开发规划——目录2015SPRINGJACKETDEBELOPMENTPLANNING----DIRECTORY2015春季茄克目标销售人群定位2015春季茄克面料品类占比2015春季茄克色彩2015春季茄克流行趋势

2015春季茄克版型2015春季茄克领型2015春季茄克款式风格与细节2015springjacketsalestargetgrouppositioning2015Springjacketfabricscategoryaccountedfor2015Springjacketcolor2015Springjacketfashiontrend2015Springjackettypeversion2015Springjacketcollar2015Springjacketstyleanddetails2015春季茄克目标销售人群定位2015springjacketsalestargetgrouppositioning25-30岁25%此人群是偏较年轻的消费人群，主要以化纤，主题元素印花压花面料，净色棉面料为主，颜色偏亮，款式简洁，强调面料主题，版型以时尚Y版为主。Thepopulationisrelativelyyoungconsumergroups,mainlyinchemicalfiber,thematicelementstheembossedprintingfabric,asnetcolorcottonfabric,colorisbright,stylesimple,emphasizingthethemeoffabric,versiontypetofashionYversion.2015春季茄克目标销售人群定位2015springjacketsalestargetgrouppositioning30-40岁60%此人群，主要以化纤，印花，棉磨毛，毛针织，绒类，仿皮，功能性风格面料为主。版型以时尚Y版为主。Thegroup,mainlyinchemicalfiber,cottonprinting,sanding,woolknitting,fabric,leather,themainfunctionalfabric.VersiontypetofashionYversion.2015春季茄克目标销售人群定位2015springjacketsalestargetgrouppositioning40-45岁15%此人群，主要以进口化纤，棉磨毛，TR磨毛，绒类，毛针织，半精纺毛料为主。款式简洁，强调面料主题，版型以时尚Y版为主。颜色偏深灰。Thegroup,mainlyimportsofchemicalfiber,cottonsanded,TRsanding,velvet,woolknitting,semiworsted.Stylesimple,emphasizingthethemeoffabric,versiontypetofashionYversion.Colorslantsdark.二.2015春季茄克开发面料品类占比2015Springjacketfabriccategoryaccountedfor化纤类Chemicalfibre针织类Knitting棉麻Cottonandlinen磨毛Sanding仿皮类Imitationleather进口交织净色印花提花毛针织棉针织棉锦棉涤棉麻净面肌理40%20%11%14%5%10%风格性面料Function面料二次创新特殊肌理风格锦纶磨毛麂皮三.2015春季茄克茄克色彩2015Springjacketcolor五.2015春季茄克版型——版型开发规划占比2015Springjackettypeversion——Versiontypedevelopmentplanningratio