2010-2023历年浙江瑞安中学高二下学期期中考试英语试卷_1.docxVIP

2010-2023历年浙江瑞安中学高二下学期期中考试英语试卷

第1卷

一.参考题库(共25题)

1.Notonly_______pollutedbut________crowded.

A．wasthecity,werethestreets

B．thecitywas,werethestreets

C．wasthecity,thestreetswere

D．thecitywas,thestreetswere

2.Shoppingisnotassimpleasyoumaythink!Thereareallsortsoftrickseachtimewereachoutforthatparticularbrand（品牌）ofproductontheshelf.

Colouring,forexample,variesaccordingtowhattheproducersaretryingtosell.Healthfoodsarepackaged（包装）ingreens,yellowsorbrownsbecausewethinkoftheseashealthycolours.Icecreampackets（包装）areoftenblueandexpensivegoods,likechocolates,aregoldorsilver.

Whensomekindofpain-killer（止痛药）wasbroughtoutrecently,researchersfoundthatthecoloursturnedthecustomersoffbecausetheymadetheproductlookweakandineffective.Eventually,itcameonthemarketinadarkblueandwhitepackage—bluebecausewethinkofitassafe,andwhiteascalm.

Thesizeofaproductcanattractashopper.Butquiteoftenabottledoesn’tcontainasmuchasitappearsto.

Itisbelievedthatthebetter-knowncompaniesspend,onaverage,70percentofthetotalcostoftheproductitselfonpackaging!

Themostsuccessfulproducersknowthatit’snotenoughtohaveagoodproduct.ThefounderofPearsSoap,whofor25yearhasusedprettylittlegirlstopromote（促销）theirgoods,cametotheconclusion:“Anyfoolcanmakesoap,butittakesagenius（天才）tosellit.”

【小题1】.Whichofthefollowingmaytrickashopperintobuyingaproductaccordingtothetext??

A．Thecostofitspackage

B．Thepriceoftheproduct

C．Thecolourofitspackage

D．Thebrandnameoftheproduct

【小题2】.Theunderlinedpart“thecoloursturnedthecustomersoff”(inPara.3)meansthatthecolours________.

A．attractedthecustomersstrongly

B．hadweakeffectsonthecustomers

C．trickedthecustomersintoshopping

D．causedthecustomerstoloseinterest

【小题3】.Whichofthefollowingisthekeytothesuccess