2025年护肤趋势解码-根据谷歌有哪些信誉好的足球投注网站和抖音的热门趋势报告（英文版）.docx

SPATE

JANUARY2025

SKINCARE

SKINCARETRENDSDECODED:

WHAT’SPOPULARACCORDINGTO

USGOOGLESEARCHTIKTOK

SKINCAREINSIGHTS:

THEPOPULARITYBREAKDOWN

SpatehasrecentlyintroduceditsproprietaryPopularityIndex(PopIndex),atooldesignedtoanalyzehowtrendsandbrandsperformacrossplatformswhileaccountingforplatform-speci?cgrowth.Theindexalsoidenti?eswhich

platform—currentlybetweenTikTokorGoogleSearch,withmoreontheway—drivesatrend’spopularity.Forinstance,isthesurgeincollagenmasksfueledbysearchqueriesorTikTokviews?

Ourlatestskincarereportexaminesthetrendsshapingthecategory,takingaholisticapproachbyanalyzingbothTikTokandGoogleSearchdatathroughthePopIndex.K-beautyremainsadominantforce,withbrandslikeAnuaandMedicubegainingtraction,particularlyonTikTok.Meanwhile,classicconcernssuchasdryskinremaintopofmindforconsumers

onGoogleSearch,alongsideemerginginterestsinaddressinglessobviousconcernslikemarionettelines.

Diveintothereporttouncoverthetoptrendsdrivingskincaregrowthandidentifyemergingopportunities.ToexplorethePopIndexorgaindeeperinsightsintoevolvingtrends,bookafreetrialofSpatedatatoday.

Thankyou,

OlivierandYarden,co-foundersofSpate

SPATE’SPROPRIETARYPOPULARITYINDEX

SPATE’SPROPRIETARYPOPULARITYINDEX

WHATISTHEPOPULARITYINDEX?

ThePopularityIndexcombinesdatafromdigitalplatforms—currentlyincludingGoogleandTikTok—to

showhowpopularacategoryortrendis.

Forexample,lookingatthegraphontheright,thetrendfor“Toner”intheUSgrewby41.7%overthepastyear.

Theindexmeasureshow“Toner”

comparestoallotherbeautytrendsontheseplatforms.

Itadjustsforgrowthdifferencesoneachplatformtoaccuratelyre?ecttheincreaseinpopularity.

0.002

0.0015

0.001

0.0005

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