会展策划与运营作业指导书.docVIP

会展策划与运营作业指导书

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会展策划与运营作业指导书详细内容如下：

第一章策划概述

1.1会展策划的定义与原则

1.1.1会展策划的定义

会展策划是指在会展活动举办前，针对会展的主题、内容、形式、规模、时间、地点、预算等方面进行系统性的规划和设计，以达到预期的效果和目标。会展策划是一项涉及多学科、多领域的综合性工作，旨在通过有效的策划，提升会展活动的品质和影响力。

1.1.2会展策划的原则

会展策划应遵循以下原则：

（1）目标明确：策划时应明确会展活动的目标，保证策划方案与目标相一致。

（2）市场导向：策划应充分考虑市场需求，以满足参会者和参展商的需求为出发点。

（3）创新性：策划应注重创新，突出会展活动的特点和亮点，提高吸引力。

（4）可行性：策划方案应具备实际可行性，充分考虑资源、技术、预算等因