商务英语阅读（第3册）（第二版）课件 Unit 6 Business Innovation.pptx

UNIT6

BUSINESSINNOVATION

商务英语阅读3

Understandtheimportanceofbusinessinnovation.

Learnaboutthewayshowtrainersareproducedcurrently.

UnderstandAdidassmotivationforbuildingtheSpeedfactories.

ExplorethemeasuresNikehastakeninresponsetotheintensecompetitionfromthemarket.

Learnaboutthemeasurestoencourageandimplementbusinessinnovation.

LearningObjectives

01.TextA

02.TextB

03.ChineseValues

CONTENTS

TextA

TheNew

Manufacturing

Footprint

1.Whatisbusinessinnovation?

2.Howimportantisinnovationtoabusiness?

Warmingup

WordsandExpressions

ramp...up:tomakesth.increaseinamount使…的

数量增加

Producerscanquicklyrampupproduction.

WordsandExpressions

springup:appearordevelopquicklyand/or

suddenly迅速出现；突然兴起

Fast-foodrestaurantsarespringingupallovertown.

WordsandExpressions

rollout:toofficiallymakeanewproductavailableorstartanewpoliticalcampaign正式推出(新产品);开展(新的政治运动)

ThenewmodelistoberolledoutinJuly.

WordsandExpressions

outsourcev.toarrangeforsb.outsideacompanytodoworkorprovidegoodsforthatcompany交外办理；外购(GMAT)

Weoutsourceallourcomputingwork.

WordsandExpressions

loomv.toappearimportantorthreateningandlikelytohappensoon显得突出；逼近(CET6;TEM4)

Aneconomiccrisisisloomingonthehorizon.

WordsandExpressions

wherewithaln.themoney,thingsorskillthatyouneedinordertobeabletodosth.(做某事的)所需资金，必要的设备，所需技术

Someofthecompaniesillegallysentthewherewithalformakingchemicalweapons.

WordsandExpressions

monotonousadj.Somethingthatismonotonousisveryboringbecauseithasaregular,repeated

patternwhichneverchanges.单调的(CET6;TEM4)

Itsmonotonouswork,likemostfactoryjobs.

WordsandExpressions

retoolv.tochangeorreplacethemachinesortoolsinafactory更换，重新装配(机器设备)

Eachtimetheproductchanges,themachineshavetoberetooled.

WordsandExpressions

replenishv.tomakesth.ful