博阳超市物流配送模式评价与选择研究.docxVIP

摘要

近年来，连锁经营在零售业内成为一种快速发展的经营模式。而随着发展带来的配送方面问题也很突出。博阳超市近年来的发展极为迅猛，配送以自营配送为主，但其物流配送体系的改进却难以同步于运营扩充进程，其物流配送模式直接影响着其连锁经营效益的实现和规模的拓展。本文旨在分析以武安博阳超市为代表的连锁企业，通过对物流模式进行评价分析来为其选用适合其发展的物流模式。

在说明研究背景、目的和意义的基础上，本文一是介绍了内容相关理论；二是全面分析了博阳超市物流模式评价与选择现状以及目前存在的问题；三是通过文献研究和问卷调查构建博阳超市物流模式选择评价体系，运用层次分析法对博阳超市物流模式选择进行综合评价和分析，得出最优选择方案。四是提出博阳超市物流模式的保障措施，为博阳超市实现降本增效的目标提出较为科学的思路

关键词：物流配送模式；AHP法；保障措施；连锁超市；评价体系

ABSTRACT

Inrecentyears,chainoperationhasbecomearapidlydevelopingbusinessmodelintheretailindustry.Alongwiththedevelopmentofdistributionproblemsarealsoprominent.Inrecentyears,thedevelopmentofBoyangsupermarketisextremelyrapid,mainlyself-operateddistribution,buttheimprovementofitslogisticsdistributionsystemisdifficulttosynchronizewiththeprocessofoperationexpansion,itslogisticsdistributionmodedirectlyaffectstherealizationofitschainmanagementbenefitsandscaleexpansion.ThepurposeofthispaperistoanalyzethechainenterprisesrepresentedbyWuanBoyangsupermarket,throughtheevaluationandanalysisoflogisticsmodetochoosethelogisticsmodesuitableforitsdevelopment.

Onthebasisofexplainingthebackground,purposeandsignificanceoftheresearch,thispaperfirstintroducesthecontentrelatedtheory;ThesecondisacomprehensiveanalysisofBoyangsupermarketlogisticsmodeevaluationandselectionstatusandexistingproblems;Thirdly,itconstructstheevaluationsystemoflogisticsmodeselectionofBoyangsupermarketthroughliteratureresearchandquestionnairesurvey,andmakescomprehensiveevaluationandanalysisoflogisticsmodeselectionofBoyangsupermarketbyusinganalytichierarchyprocesstogettheoptimalselectionscheme.Fourthly,itputsforwardthesafeguardmeasuresofBoyangsupermarketlogisticsmode,andputsforwardmorescientificideasforBoyangsupermarkettoachievethegoalofreducingcostandincreasingefficiency

Keywords:logisticsdistributionmode;AHPmethod;Sa