跨文化国际传播英语教程 U1-1.pptx

Lead-inquestionsWhatisculturalawareness?Whyisitimportantincross-culturalcommunication?HaveyoufoundthatsomeChineseculturalsymbolsareoftenmisunderstoodbyforeigners?Canyoufindsuchanexampleinyourdailylifeorinmediareports?CanyoulistsometypicalChineseculturalsymbolsandexplaintheirimplications?Unit1Chinesetraditionalculture

Learningobjectivexplainwhatculturalawarenessisandwhyitisimportantincross-culturalcommunication;findoutwhatethnocentrismisandidentifyitininternationalcommunication;describesometypicalChineseculturalsymbolsandexplaintheirimplications;makeashortspeechtointroduceChinesegongfuandthephilosophybehindit.Uponcompletionofthisunit,you’llbeableto:Unit1PovertyalleviationUnit1Chinesetraditionalculture

CONTENTS1234Across-culturalviewWesternmediaperspectivesRealChinaTellyourChinastoriesSCENARIOCROSS-CULTURALUNDERSTANDINGCRITICALTHINKINGCASESTUDYMEDIALITERACYCRITICALTHINKINGCHINESEMEDIAINSIGHTSREALCHINASTORIESCRITICALTHINKINGUnit2PovertyalleviationUnit1Chinesetraditionalculture

Unit1ChinesetraditionalcultureAcross-culturalviewSCENARIOCROSS-CULTURALUNDERSTANDINGCRITICALTHINKINGUnderstandingOnlinetutorialQuestions

Across-culturalview(1)Mr.Smitharrivesandringsthedoorbell.ZhaoXin:Wow!Welcome,Mr.Smith.Mr.Smith:Thankyousomuch.ZhaoXin:Allowmetointroduceyou.Thisismywife,LiuWeiwei.Weiwei,thisisMr.Smith.Mr.Smith:(toLiuWeiwei)Nicetomeetyou,Weiwei.Youlookgorgeous!LiuWeiwei:(shy)Er...notatall.Mr.Smith:(embarrassed)Imean...ZhaoXininvitedhisnewAmericancolleagueMr.Smithtohishousefordinner.Itwassupposedtobeahappydinner,butthingsturnedoutdifferently.Readthedialoguestofindoutwhathappenedandanswerthefollowingquestions.SCENARIOUnit1Chinesetraditionalculture

Across-culturalview(2)Atthetable.Mr.Smith:Wow!Somanydishes!Alllook