2023年公共英语五级考试填空模拟试题及答案.doc

公共英语五级考试填空模拟试题及答案（1）

ReadthefollowingtextandfilleachofthenumberedspaceswithONEsuitableword.

WriteyouranswersonANSWERSHEET1.

Themostobviouspurposeofadvertisingistoinformtheconsumerofavailableproductsorservices.Thesecond(31)___istoselltheproduct.Thesecondpurposemightbemoreimportanttothemanufacturersthanthe(32)___.Themanufacturersgobeyondonlytellingconsumersabouttheirproducts.Theyalsotrytopersuadecustomerstobuythe(33)___bycreatingadesire(34)___it.Becauseofadvertisement，consumersthinkthattheywantsomethingthattheydonotneed.Afterbuyingsomethin9，thepurchasercannotalwaysexplainwhyitwas(35)___.

Even(36)___—thepurchaserprobablydoesnotknowwhyheorsheboughtsomething，themanufacturers(37)___.Manufacturershaveanalyzedthebusinessof(38)___andbuyin9.Theyknowallthedifferentmotivesthatinfluenceaconsumer’spurchase--somerationaland(39)___emotional.Furthermore，theytakeadvantageofthis(40)___.

Why(41)___somanyproductsdisplayedatthecheckoutcountersingrocerystores?Thestoremanagementhassomegood(42)___.Bythetimethecustomeris(43)___topayforapurchase，heorshehasalreadymaderational，thought—outdecisions(44)___whatheorsheneedsandwantstobuy.The(45)___feelsthatheorshehasdoneagoodjobofchoosingtheitems.Theshopperisespeciallyvulnerableatthispoint.The(46)___ofcandy，chewinggum，andmagazinesareveryattractive.Theypersuadethepurchasertobuysomethingforemotional，not(47)___motives.Forexample，thecustomerneitherneedsnorplanstobuycandy.butwhilethecustomerisstanding，waitingtopaymoney，heorshemaysuddenlydecidetobuy(48)___.Thisisexactly(49)___thestoreandthemanufacturerhopethatthecustomerwill(50)___.Thecustomerfollowshisorherplan.

答案及解析

31.purpose【解析】从文中旳第一句话“Themostobviouspurpose...”可以看出背面尚有别旳目旳，而不是仅仅有最明显旳目旳。故答案为purpose。

32.first【解析】根据题意，作者想在这里做