专业会展策划与实施管理指南.docVIP

专业会展策划与实施管理指南

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专业会展策划与实施管理指南详细内容如下：

第一章会展策划基础

1.1会展策划概述

会展策划是指对会展活动的整体策划和设计，旨在实现会展活动的目标，提高会展效果，促进会展产业的健康发展。会展策划包括对会展主题、内容、形式、场地、设施、服务、营销等方面的系统规划和组织。会展策划的核心目标是吸引参展商、专业观众和普通观众，提升会展活动的知名度和影响力，从而为参展企业和行业创造更多的商业机会。

1.2会展策划的原则与流程

1.2.1会展策划的原则

（1）市场导向原则：会展策划应紧密结合市场需求，以市场需求为导向，保证会展活动具有针对性和实效性。

（2）创新原则：会展策划应注重创新，突破传统模式，以新颖的形式、内容和手段吸引参会者，提升会展活动的竞争力。

（3）协同原则：会展策划应充分整合各类资源，实现企业、行业协会等各方协同，形成合力，共同推进会展活动的发展。

（4）可持续发展原则：会展策划应关注会展活动的可持续发展，注重环境保护，提高资源利用效率，降低会展活动对环境的影响。

1.2.2会展策划的流程

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