2024年韩国150强品牌-Brand finance.docx

BrandFinance

SouthKorea150

2024

TheannualreportonthemostvaluableandstrongestSouthKoreanbrands

September2024

BrandFinanceSouthKorea1502024/south-korea2

Contents

AboutBrandFinance3

Foreword4

AlexHaigh,ManagingDirector,BrandFinanceAsiaPacific

RankingAnalysis7

SectorAnalysis15

BrandValueRanking(USDm)21

Methodology24

OurServices30

?2024Allrightsreserved.BrandFinancePlc.

About

BrandFinance

Theworlds

leadingbrandvaluation

consultancy

Forbusinessenquiries,pleasecontact:

AlexHaigh

ManagingDirector,AsiaPacific

a.haigh@

Formediaenquiries,pleasecontact:

Gayathri

MarketingDirector,AsiaPacific

g.saravanakumar@

Forallotherenquiries:

enquiries@

+442073899400

BridgingthegapbetweenMarketingandFinance

BrandFinancewassetupin1996withtheaimofbridgingthegapbetween

marketingandfinance.Formorethan25years,wehavehelpedcompaniesand

organisationsofalltypestoconnecttheirbrandstothebottomline.

Quantifyingthefinancialvalueofbrands

Weputthousandsoftheworld’sbiggestbrandstothetesteveryyear.Ranking

brandsacrossallsectorsandcountries,wepublishover100reportsannually.

Uniquecombinationofexpertise

Ourteamshaveexperience

acrossawiderangeofdisciplines

frommarketingandmarketresearch,tobrandstrategyandvisualidentity,totaxandaccounting.

Pridingourselves

ontechnicalcredibility

BrandFinance,acharteredaccountancyfirmregulatedbytheInstituteof

CharteredAccountantsinEnglandandWales,isthefirstbrandvaluation

consultancytojointheInternational

ValuationStandardsCouncil.Ourexpertscraftedstandards(ISO10668andISO

20671)andourmethodology,certifiedbyA