BEC商务英语（中级）阅读模拟试卷14（共405题）.pdfVIP

BEC商务英语（中级）阅读模拟试卷14

共（9套）

共（405题）

BEC商务英语（中级）阅读模拟试卷第

1套

一、概括文意配伍本（题共7题，每题1.0分，共7

分。）

AAcompanydoesnotfunctioninavacuum,butratheraspartofasociety.Thatsociety

consistsofthepeoplewhoworkforit,thepeopleandcompanies（hatdobusinesswithit,

thepublicatlarge,andthegovernmentthatregulatesandtaxesit,thesegroupsare

knownasacompanyspublics.Inorderforacompanytodealwiththesepublics

effectively,arelationshipoftrustmustexist.Employeeswillnotcooperatewithorput

forththeirbesteffortsforacompanythattheydonottrustorhattheyfeelistaking

advantageofthem.Thepublicwillnotbuyproductsorservicesfromacompanythat,in

theirview,isnotresponsibleortrustworthy.BThegovernment,astheprotectorofthe

societyitgovernsisespeciallycautiousindealingwithacompanythatitregardsasnot

operatinginthepublicinterest.Giventhesecircumstances,everybusiness,whetheritisa

giantcorporationorasmallfactory,afive-starhoteloraroadsidetavern,needstogive

somethoughttotherelationshipithaswithal）thevariouspublicsitinteractswith,and

thetechniquesthatacompanyusestoimprovetheserelationshipsareknownaspublic

relations,alsocalledPR.CAclassicexampleofpublicrelationsatworkisMcDonalds.

IthasalwaysbeenimportanttoMcDonaldstobeknownasacompanythatvalues

cleanliness.Indeed,thefounderRayKrocemphasisedcleanlinessalongwithquality,

service,andvalueasbeingthefourmostimportantthingsinanyMcDonaldsoperation.

Forthatreason,KrocinstructedthefirstMcDonaldsfranchiseestopickupalllitter

withinatwo-blockradiusoftheirstores,whetheritwasMcDonaldslitterornot.D

McDonaldshas