银行CRM解决方案-v1..ppt

强调我们的客户视图是可动态配置的，强调客户视图在营销、销售、客户服务的关键作用。*?2011IBMCorporationTEMP.PPTIBMGlobalTechnologyServices?2011IBMCorporationTEMP.PPTIBMGlobalTechnologyServices?2011IBMCorporation?2011IBMCorporationIBMGlobalTechnologyServicesIBMConfidential?2011IBMCorporationIBMGlobalTechnologyServicesIBMConfidential?2011IBMCorporationIBMGlobalTechnologyServicesIBMConfidential?2011IBMCorporationIBMGlobalTechnologyServicesIBMConfidential?2011IBMCorporationIBMGlobalTechnologyServicesIBMConfidential?2011IBMCorporationIBMGlobalTechnologyServicesIBMConfidential?2011IBMCorporationIBMGlobalTechnologyServicesIBMConfidential?2011IBMCorporationIBMGlobalTechnologyServicesIBMConfidential?2011IBMCorporationIBMGlobalTechnologyServicesIBMConfidential?2011IBMCorporationIBMGlobalTechnologyServicesIBMConfidential?2011IBMCorporation?2011IBMCorporationIBMGlobalTechnologyServicesIBMConfidential?2011IBMCorporationIBMGlobalTechnologyServicesIBMConfidential?2011IBMCorporationIBMGlobalTechnologyServicesIBMConfidential?2011IBMCorporationIBMGlobalTechnologyServicesIBMConfidential?2011IBMCorporationIBMGlobalTechnologyServicesIBMConfidential?2011IBMCorporationIBMGlobalTechnologyServicesIBMConfidential?2011IBMCorporationIBMGlobalTechnologyServicesIBMConfidential?2011IBMCorporationIBMGlobalTechnologyServicesIBMConfidential?2011IBMCorporationIBMGlobalTechnologyServicesIBMConfidential?2011IBMCorporationIBMGlobalTechnologyServicesIBMConfidential*抛出问题，明确表明方案讲述过程中穿插答案。看看客户关心哪些？哪些还没有列出？*开场：介绍其他行Crm建设情况（大行的做法-按细分客户建CRM-公司CRm、零售CRM、私人CRM）、中小行的做法、CRM系统应用情况。CRM系统整体归入后台系统，尽管CRM许支持跟营销、销售、客户服务相关的业务流程。介绍ECIF和CRM的关系。---客户主信息规划。多法人支持。*强调两个平台的重要性（符合整体规划、优化整体架构、更重要的是对先进运维平台的支持、目标提高运维效率，降低运维成本。源数据来源于ODS/EDW/HDS，而不是直接从源系统采集。简述CRM数据区各模块的数据加工关系。*强调两个平台遵循整体规划的必要性（降低技术繁杂度，避免八国联军，提升可运维性、支撑元数据平台建设，提升数据管控能力、提升数据质量。