参考案例详解notes rbv by billy h.pdfVIP

Warm-up:

Billy小记：RBV要解释的就是那31.71%的BusinessUnitEffect。在行业的层面上，有一些公司总是获得大于

或是远大于行业平均水平的利润，而在理论上的Perfectlycompetitivemarket中，这在long-term是不可能发

生的。为什么呢，RBV，对他做出了解释（从公司资源的角度，而非产品的角度。举例：不是Windows系

列为带来了成功，而是公司独特，高度专业化的定价体系！（Digitalpricingsystem））。

为了方便帮助大家马上调整为英式思维，用英文re-interpret以下：

Resourced-basedtheoryisusedtoexplainwhysomefirmspersistentlyenjoyprofitsthatarehigherthan

competitors—howeconomicprofitsbesustained

Inthecompetitivemarket,thefirmcannotearntheeconomicprofitinthelongterm

Butinthepracticesomefirmspersistentlyearnthehigherprofitthanitscompetitorswhat’sthereason—

theresourced-basedtheoryexplainthisphenomenabystatingthat“somefirmshaveauniquebundleof

resources,whichhaveastrategicimportanceforthefirmtoenjoyacompetitiveadvantageoverrivals”

Sowhataretheseresources–whatcharacteristicstheyneedtogivethefirmthesustainedcompetitive

advantageandhighprofit

1)Resourceswithfourparticularcharacteristics

2)Isolatingmechanisms—coverstheimpedimenttoimitationandearly-moveradvantage

ResourcesCapability

Theoverallgoalofacompanyistosustainitscompetitiveadvantagesoastobeprofitableinthelongrun(Besankoet

al.).AsMcGahanandPortersuggests,factorsinfluencingfirm’sprofitabilitycouldbecategorizedasIndustryeffect

(countfor19%oftheeffects)whichmightcanbeassessedbyusingindustrialanalysissuchas5forcesmodel.

Additionally,Businessuniteffect(32%)mightbeassessedbyusin