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TheAmazingRaceSeasonIICommunicationPRSummaryDFIMarketingPRJuly.2015
Comm.HighlightTimelineMorebrilliantproductplacement:50Familywillhelpcelebritiestochallengeimpossibilitiesintheshow.Moreover,allInfiniti’sSUVwillalsohaveanamazingraceintheshow.Infinitielementseverywhere:Infinitiiseverywhereintheshow,fromtheshow,50Familyvideos,showpackage,toGanAimomentshowandthevideoofGanAiDreamFund.Stronger“GanAi”spirit:anInfinitiGanAiDreamFundvaluedof5millionRMBwassetfortheshow.InfinitiDrivingCampaignSeasonIIwillalsobelaunchednationwide.Thiscampaignwillbeheldby71dealersallovertheChina,andmorethan10,000participantswillbeengagedbyestimation.CommunicationHighlightCommunicationTimelineJuneJulyAugustSeptemberOctoberMediaCo-operationWarmup7.10~9.25Showonair7.20~9.27DrivingCampaignCelebrityInterviewHighExecutiveInterviewPost-showsummaryworkshopLaunchSustainingLaunchPCGanAiDreamFundLaunchPC
CommunicationSummaryUntil?14:00ofAug.03rd,2015943clippings,5newlyincreasedfromlastweek.ADvalue:30,261,501RMBMessageshavebeendeliveredthroughmulti-platforms,coveringTV/videosites/radio,printmedia,websitesaswellaswe-media.MoremediareportsaretoexpectedastheshowandDCrecruitmentsstartsnationwide.SummaryMediaCategoryClippingNO.ADValue(RMB)TV/Video/Radio5762,200Website86822,025,000Print15474,301We-media557,000,000Total94330,261,501
SustainingCommunication
SustainingComm.SummaryMediaCategoryClippingNO.ADValue(RMB)TV/Video/Radio1128,700Website371,143,000Print357,897We-media92,250,000Total503,579,597CommunicationSummaryUntil?14:00ofJul.24th,2015,Atotalof50clippingshasbeenregardingtheInfinitiAmazingRaceseasonII,100%positive.ADvalue:3,579,597RMBMessageshavebeendeliveredthroughmulti-platforms,coveringprintmedia,websitesaswellaswe-media.Seenfromthereportingmedia,portals,automedia,li
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