2025年全球移动应用订阅报告.pdf

Stateof

Subscription

Apps2025

RevenueCat’sannualoverviewofin-appsubscription

performancebenchmarks,basedontheworld’s

largestsubscriptionappdataset.

Tableof02ExecutiveSummary

Contents03FoundersLetter

04Methodology

08Conversion

33Monetization

49Revenue

68RetentionReactivation

97Acquisition

104ComparingGooglePlaytheAppStore

118ComparingNativeCrossplatformDevelopment

126WebBillingforSubscriptionApps

136BreakingOutAIApps

146CategoryBreakouts

EXECUTIVESUMMARY

$0.63+35%+30%

AIappsprintmoney-butonlyiftheystandout–Subscriptionsaren’tenoughanymore–35%ofappsChurnhitshardandfast–Nearly30%ofannual

MostAIappsseerevenueperinstallabove$0.63nowmixsubscriptionswithconsumablesorlifetimesubscriptionsarecanceledinthefirstmonth.Ifyou

after60days,matchingonlyHealthandFitnesspurchases.Gaming(61.7%)andSocialLifestyledon’twinthembackover,attheendofthatfirstyear,

($0.63),atdoubletheoverallmedianof$0.31.ButAI(39.4%)areleadingthecharge.they’regone.Retentionstartsondayone.

alonewon’tdrivesuccess,differentiationdoes.

36