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SURVEYREPORT
AISurvey2025
PublishedbyInpartnershipwith
MOBLEWORLDLVE
DLLTechnologies
hiMDiTi《NETSC。UT
Introduction
Asanindustrybasedoninnovationandprogress,mobileisalwayslookingforthe‘nextbigthing’.Inthepast,
therehavebeenmanycandidates.FromVRtofoldablestometaverse,theyhavecomeandgonewithvarying
degreesofsuccess.
Butcantherebeany‘nextbigthing’torivalArtificialIntelligence(AI)?
It’sfairtosayAIisnowsweepingacrosstheworld,
promisingtotransformvirtuallyeveryindustryvertical.ThetriggerforthisisundoubtedlyAI’snew‘flavour’,
generativeAI.LargelanguagetoolssuchasChatGPT
andClaudehaverevealedAI’sabilitynotjusttodetect
patternsandlearnskills,buttogenerateoriginalcontent.Insodoing,theyhavemovedGenAItechintothe
mainstream.
Indeed,theclamourhasreachedapointwhere,
accordingtoPwC’sGlobalArtificialIntelligenceStudy,AIispredictedtoadd$15.7trilliontotheglobal
economyby2030.
Needlesstosay,mobileisalsointhralltothis
technologicalrevolution.Manytelcoinsiderswillcounterthatthis‘revolution’isnothingnew.TheywillarguethatthemobileindustryfirstdeployedAI(ormorecorrectly,machinelearning)decadesagotoautomateeverythingfromnetworkplanningandmaintenancetovirtual
agent-basedcustomercare.
Theyareright,ofcourse.Infact,asfarbackas2017,
theGSMAbroughttogethermobileoperatorsand
partnerstocreateanAIforImpactinitiative.ItworkedwithprivateandpublicsectororganisationstousebigdataforsocialgoodandtoensurethemobileindustryisdeployingAIresponsibly.
Butit’sstilltruethatsomethinghaschangedinthelasttwoyears.Thistechisnowdominatingtheconversation,pushingAIchipdesignerNvidiatoamarketcapof$3.3trillionandgivingAI’smostfamousstartup,OpenAI,
a$157billionvaluation.
2SURVEYREPORT
Inthemobil
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