2025年智能零售：AI驱动转型的价值创造蓝图（英文版）.pdf

Intelligentretail

Ablueprintforcreatingvaluethrough

AI-driventransformation

KPMG.MaketheDifference.

KPMGInternational

/intelligentretail

Contents

0103

•Foreword•Keyconsiderations

•Ataglance•PreparingforanAIfuture

•Introduction

0204

•Researchfindings•KPMG:GuidingyourAItransformationwithexperience

•Buildingtheintelligentretailer

©2025CopyrightownedbyoneormoreoftheKPMGInternationalentities.KPMGInternationalentitiesprovidenoservicestoclients.Allrightsreserved.Intelligentretail:AblueprintforcreatingvaluethroughAI-driventransformation|2

ForewordAtaglanceIntroductionResearchfindingsBuildingtheintelligentretailerFirstphaseSecondphaseThirdphaseKeyconsiderationsPreparingforanAIfutureGuidingyourAItransformation

Foreword

AIisrewritingtherulesofRetail.Areyouready?RetailersarealreadyharnessingAItosupercharge

personalization,predictcustomerneedsbeforetheyarise,

Artificialintelligenceisn’tjusttransformingretail;it’s

automatecustomerservicewithnear-humanprecisionand

disruptingitatitscore,unlockinggame-changing

optimizeinventoryinrealtime.Butthisisjustthebeginning.

opportunitieswhileforcingretailerstorethinkhowtheirOverthenextfiveyears,AIwilllikelyobliteratetheline