全文可编辑worldreportmarket-日本有消化问题的消费者目标用户分析报告-外文版培训课件2024.7,temu.ppt

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CONSUMERSBRANDS

Targetaudience:Consumers

withdigestivecomplaintsin

JapaConsumerInsightsreport

June2024

ConsumerInsightsTargetAudienceReport

Introduction

ReportoverviewConsumerInsightsGlobalmethodology

(1)

Thisreportanalysesconsumerswhoanswered

’’Digestivecomplaints(e.g.diarrhea,gasandbloating,heartburn)’’tothemulti-pickquestion’’Haveyouexperiencedanyofthefollowingmedicalsymptomsinthepast12months?’’.

ThereportoffersthereaderacomprehensiveoverviewofconsumerswithdigestivecomplaintsinJapan:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.Additionally,thereportallowsthereadertobenchmarkconsumerswithdigestivecomplaintsinJapan(’’targetaudience’’)againsttheaverageJapaneseconsumer,labelledas’’allrespondents’’inthecharts.

ThereportisupdatedquarterlyandisbasedondatafromtheConsumerInsightsGlobalsurvey.

Design:OnlineSurvey,splitquestionnairedesignDuration:approx.15minutes

Language:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternative

Region:56countries

Numberofrespondents:

•12,000+forcountrieswiththeextendedsurvey(includingJapan)

•2,000+forthebasicsurvey

Sample:Internetusers,aged18–64,quotassetongenderandage

Fieldwork:

•ContinuousfromJanuarytoDecember

•Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear

2

Notes:(1):Seethefullmethodologyforadetailedoverviewofthestudydesign

Sources:

ConsumerInsightsGlobalasofJune2024

ConsumerswithdigestivecomplaintsinJapan

Managementsummary:keyinsights

DemographicprofileConsumerlifestyleConsumerattitudesMarketingtouchpoints

42%ofconsumerswithdigestivecomplaintsarepartofGenerationX.

54%ofconsumerswithdigestivecompla