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CONSUMERSBRANDS

Video-on-demand:DAZNusers

inJapaConsumerInsightsreport

June2024

ConsumerInsightsGlobalsurvey

Introduction

ReportoverviewGlobalsurveymethodology

(1)

ThisreportoffersthereaderacomprehensiveoverviewofDAZNusersinJapan:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.

Additionally,thereportallowsthereadertobenchmarkDAZNusersinJapan(’’brandusers’’)againstJapanesevideo-on-demandusersingeneral(’’categoryusers’’),andtheoverallJapaneseconsumer,labelledas’’allrespondents’’inthecharts.

ThereportisupdatedquarterlyandisbasedondatafromtheConsumerInsightsGlobalsurvey,aninternationalsurveythatcoversmorethan15,000brandsacross56countries.

Design:OnlineSurvey,splitquestionnairedesignDuration:approx.15minutes

Language:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternative

Region:56countries

Numberofrespondents:

•12,000+forcountrieswiththeextendedsurvey(includingJapan)

•2,000+forthebasicsurvey

Sample:Internetusers,aged18–64,quotassetongenderandage

Fieldwork:

•ContinuousfromJanuarytoDecember

•Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear

2

Notes:(1):Seethefullmethodologyforadetailedoverviewofthestudydesign

Sources:

ConsumerInsightsGlobalasofJune2024

CHAPTER01

Managementsummary•Brandusage

•Keyinsights

DAZNistheeighthmostusedvideo-on-demandserviceinJapanwithAmazonPrimeVideoinfirstplace

Managementsummary:brandusageandcompetition

Top10mostusedvideo-on-demandservicesinJapan

AmazonPrimeVideo

65%

Netflix

30%

ABEMAPremium

YouTubePremium

U-NEXT

Disney+

Hulu

DAZN

d16%

14%

12%

12%

12%

DMM

7%

4

Notes:Whichofthesevideo-on-demandprovidershaveyouuse