新高考2024版高考英语一轮复习微专题小练习练习40阅读理解+读后续写.pdf

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练习40阅读理解＋读后续写

Ⅰ.阅读理解

2023·济南市高三检测说明文258词★★★☆☆

TheAIDAmodelisthefoundationofmodernmarketingandadvertisingpractice.

Itoutlinesthefourbasicstepsusedtopersuadepotentialstomakeapurchase.

Thefirstthreestepslieincreatingattention(A),decoratinginterest(I),and

buildingdesire(D)fortheproduct,beforethefourthstep—the“calltoaction”

(A)—tellsthemexactlyhowandwheretobuy.AIDAcanchannelthecustomers

feelingsthrougheachstagetowardreachingasale.

Attractingthecustomersattentionisthefirstchallengeandthismaybe

achievedbyusinganattractingphraseorpicture.Oncesomeonesattentionhasbeen

clutched,__itmustbeturnedintorealinterest.Thisisbestdonebyprovidinga

briefdescriptionoftheproductsbenefitstotheconsumerratherthansimply

listingtheproductsmainfeaturesorproblemsolvingclaims.

Now,itistimetotransformthatinterestintoadesireforaproductorservice.

Thisiswhereconsumersneedtobelievetheirlivescouldbebetterbypossessing

theproduct.Itcouldbeavitalsteptowardsturningapotentialintoareal

customer.

“Calltoaction”iswherealloftheinitialhardworkpaysoffandleadsto

theactionfromapotentialcustomer.Forexample,theymightpickupthephoneto

discusstheideaofatrialoftheservicesor,alternatively,theymayjustbuy

thatproductorservicethathasbeenpromotedtothemallalong.

AndAIDAisusedtogreateffectinthemovieindustry.Moviestudiosbegintheir

marketingcampaignsmonthsinadvance.Thecampaignsdevelopbyofferingattractive

flashesofthemoviewithoutgivingtoomuchaway.Desireisinspiredbytherelease

ofthefullpreviewwhichisfullydesignedtoshowtheexcitingmomentsofthemovie,

fromspecialeffectstohumorouslinesofdi

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