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CONSUMERSBRANDS

TVs:PhilipsownersinSwedeConsumerInsightsreport

June2024

ConsumerInsightsGlobalsurvey

Introduction

ReportoverviewGlobalsurveymethodology

(1)

ThisreportoffersthereaderacomprehensiveoverviewofPhilipsownersinSweden:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.

Additionally,thereportallowsthereadertobenchmarkPhilipsownersinSweden(’’brandusers’’)againstSwedishTVownersingeneral(’’categoryusers’’),andtheoverallSwedishconsumer,labelledas’’allrespondents’’inthecharts.

ThereportisupdatedquarterlyandisbasedondatafromtheConsumerInsightsGlobalsurvey,aninternationalsurveythatcoversmorethan15,000brandsacross56countries.

Design:OnlineSurvey,splitquestionnairedesignDuration:approx.15minutes

Language:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternative

Region:56countries

Numberofrespondents:

•12,000+forcountrieswiththeextendedsurvey(includingSweden)

•2,000+forthebasicsurvey

Sample:Internetusers,aged18–64,quotassetongenderandage

Fieldwork:

•ContinuousfromJanuarytoDecember

•Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear

2

Notes:(1):Seethefullmethodologyforadetailedoverviewofthestudydesign

Sources:

ConsumerInsightsGlobalasofJune2024

CHAPTER01

Managementsummary•Brandusage

•Keyinsights

Withausershareof12%,Philipsisoneofthetop3TVbrandsinSwedenManagementsummary:brandusageandcompetition

Top10mostownedTVbrandsinSweden

Samsung

45%

LG

19%

Philips

12%

Sony

8%

Panasonic

4%

TCL

Grundig

Thomson

Toshiba

Xi2%

1%

1%

4

Notes:WhatbrandisyourmainTV?’’;SinglePick;Base:n=1,809TVowners

Sources:

ConsumerInsightsGlobalasofJune2024

TheshareofTV