电子商务英语教程 第2版 课件 u6The Ways to Track Online to Offline Conversions (and Vice Versa) .pptx

Teacher:

Zhang

TheWaystoTrackOnlinetoOfflineConversions(andViceVersa)

Unit6

Contents

NewWords

NewWords

NewWords

Phrases

Abbreviations

[1]Thisisamethodoftracking,againwithinAdWords,thatinvolvescapturingcustomerdetailsonyourwebsite(perhapsviaacontactformoraphonecall)andsavingthesedetailsalongsidethegloballyuniquetrackingparameter(Gclid)generatedbytheirincomingPPCadclick.

难句讲解

原句

本句中，thatinvolvescapturingcustomerdetailsonyourwebsite(perhapsviaacontactformoraphonecall)andsavingthesedetailsalongsidethegloballyuniquetrackingparameter(Gclid)generatedbytheirincomingPPCadclick是一个定语从句，修饰和限定amethodoftracking。在该从句中，generatedbytheirincomingPPCadclic是一个过去分词短语，作定语，修饰和限定thegloballyuniquetrackingparameter(Gclid)。involvedoingsth.的意思是“涉及做某事，与某事有关”。

讲解

[2]Sinceonlypriceconsciousconsumersarelikelytospendthetimetoclaimthesavings,couponsfunctionasaformofpricediscrimination,enablingretailerstoofferalowerpriceonlytothoseconsumerswhowouldotherwisegoelsewhere.

难句讲解

原句

本句中，Sinceonlypriceconsciousconsumersarelikelytospendthetimetoclaimthesavings是原因状语从句，修饰谓语function。enablingretailerstoofferalowerpriceonlytothoseconsumerswhowouldotherwisegoelsewhere是一个现在分词短语，作结果状语。在该状语中，whowouldotherwisegoelsewhere是一个定语从句，修饰和限定thoseconsumers。

讲解

[3]Usinganalyticstoaccountforsocialvisitstoyourlandingpagesmaybeappropriate,althoughitsarguablethisfallswithinthecontextofanofflinecampaignascustomersshareitamongthemselves.

难句讲解

原句

本句中，Usinganalyticstoaccountforsocialvisitstoyourlandingpages是一个动名词短语，作主语。althoughitsarguablethisfallswithinthecontextofanofflinecampaignascustomersshareitamongthemselves是一个让步状语从句，修饰谓语maybeappropriate。在该从句中，it是形式主语，真正的主语是从句thisfallswithinthecontextofanofflinecampaign。ascustomersshareitamongthemselves是原因状语从句，修饰从句的谓语isarguable。

讲解