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CONSUMERSBRANDS

Videolivestreamingservices:

YouTubeLivefollowersin

SwedeConsumerInsightsreport

August2024

ConsumerInsightsGlobalsurvey

Introduction

ReportoverviewGlobalsurveymethodology

(1)

ThisreportoffersthereaderacomprehensiveoverviewofYouTubeLivefollowersinSweden:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.

Additionally,thereportallowsthereadertobenchmarkYouTubeLivefollowersinSweden(’’brandusers’’)againstSwedishvideolivestreamingviewersingeneral(’’categoryusers’’),andtheoverallSwedishconsumer,labelledas’’allrespondents’’inthecharts.

ThereportisupdatedquarterlyandisbasedondatafromtheConsumerInsightsGlobalsurvey,aninternationalsurveythatcoversmorethan15,000brandsacross56countries.

Design:OnlineSurvey,splitquestionnairedesignDuration:approx.15minutes

Language:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternative

Region:56countries

Numberofrespondents:

•12,000+forcountrieswiththeextendedsurvey(includingSweden)

•2,000+forthebasicsurvey

Sample:Internetusers,aged18–64,quotassetongenderandage

Fieldwork:

•ContinuousfromJanuarytoDecember

•Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear

2

Notes:(1):Seethefullmethodologyforadetailedoverviewofthestudydesign

Sources:

ConsumerInsightsGlobalasofAugust2024

CHAPTER01

Managementsummary•Brandusage

•Keyinsights

Withausershareof64%,YouTubeLiveisbyfarthemostusedvideolivestreamingserviceinSweden

Managementsummary:brandusageandcompetition

Top10mostusedvideolivestreamingservicesinSweden

YouTubeLive

64%

FacebookLive

40%

Twitch

37%

SteamTV

14%

BigoLive

CubeTV

DailymotionGames

Caffeine

Vimeo