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CONSUMERSBRANDS

Socialmedia:17LIVEusersinJapan

ConsumerInsightsreport

June2024

ConsumerInsightsGlobalsurvey

Introduction

ReportoverviewGlobalsurveymethodology

(1)

Thisreportoffersthereaderacomprehensiveoverviewof17LIVEusersinJapan:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.

Additionally,thereportallowsthereadertobenchmark17LIVEusersinJapan(’’brandusers’’)againstJapanesesocialmediausersingeneral(’’categoryusers’’),andtheoverallJapaneseconsumer,labelledas’’allrespondents’’inthecharts.

ThereportisupdatedquarterlyandisbasedondatafromtheConsumerInsightsGlobalsurvey,aninternationalsurveythatcoversmorethan15,000brandsacross56countries.

Design:OnlineSurvey,splitquestionnairedesignDuration:approx.15minutes

Language:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternative

Region:56countries

Numberofrespondents:

•12,000+forcountrieswiththeextendedsurvey(includingJapan)

•2,000+forthebasicsurvey

Sample:Internetusers,aged18–64,quotassetongenderandage

Fieldwork:

•ContinuousfromJanuarytoDecember

•Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear

2

Notes:(1):Seethefullmethodologyforadetailedoverviewofthestudydesign

Sources:

ConsumerInsightsGlobalasofJune2024

CHAPTER01

Managementsummary•Brandusage

•Keyinsights

17LIVEisthetenthmostusedsocialnetworkinJapanwithYouTubeinfirstplaceManagementsummary:brandusageandcompetition

Top10mostusedsocialnetworksinJapan

YouTube

67%

X(Twitter)

Instagra46%

44%TikTok

28%

Facebook

20%

nicovideo

8%

mixi

note

17L5%

3%

3%4

Notes:Whatsocialmediaplatformsdoyouuseregularly?ThisdoesnotincludeinstantmessengerssuchasWhats