高一英语北师大版学案：TheMediaLesson3.docxVIP

学必求其心得，业必贵于专精

学必求其心得，业必贵于专精

学必求其心得，业必贵于专精

英语北师版必修4

Unit11TheMedia

Lesson3TheAdvertisingGame

一、广告不仅是出售产品或服务的好方法，还是让人意识到自己需要什么物品或服务的好方法。看右面这些图片，然后和同学们讨论下面两个问题

1．Whichadvertisementsmakeyouwanttobuyaproductorservice？Why？

2．Whichadvertisementsmakeyouthinkaboutproblemsinsocietyoraboutpeoplewhoneedhelp?Why？

答案：略

二、短语互译

A．温故：写出下列短语的汉语意思

1．incompetitionwith____________

2．attract/holdtheattentionof____________

3．beusedto（doing)sth.____________

4．combine。。。with.。。____________

5．link。。.to。.。____________

6．aswellas____________

7．participatein____________

8．giveup____________

B．知新：从文中找出与下列词组对应的英文

1．名牌____________

2．包括____________

3．获取利润____________

4．突出____________

5．为……作贡献____________

答案：A.1.与……竞争2。吸引……的注意3.习惯于（干)某事4.把……和……结合起来5。把……和……联系起来6.也，和7。参加，参与8.放弃

B．1.abrandname2.consistof3.foraprofit4.standout5。makecontributionsto

三、下面的句子融入了某个单词的使用环境,请用正确的单词补全这些句子

1．Ifyoua______somethingsuchasaproduct,youtellpeopleaboutitinnewspapersorontelevision,inordertoencouragethemtobuytheproduct。

2．Ac______film，pieceofwriting，orpieceofmusicisofveryhighqualityandhasbecomeastandardagainstwhichsimilarthingsarejudged.

3．Ab______ofaproductistheversion（版本)ofitthatismadebyoneparticularmanufacturer（制造商）．

4．Someoneorsomethingthatiss______foraparticularpurposeoroccasionisrightoracceptableforit。

5．Yourb______istheamountofmoneythatyouhavetospend。

6．Ifthereisab______intheeconomy，thereisanincreaseineconomicactivity.

7．Ac______isanideaorabstract(抽象的）principle。

8．Youra______toatask，problem，orsituationisthewayyoudealwithitorthinkaboutit。

9．C______thingsaremodernandrelatetothepresenttime.

10．V______meansrelatingtosight，ortothingsthatyoucansee.

答案:1.advertise2。classic3.brand4.suitable

5．budget6。boom7。concept8.approach9。Contemporary10.Visual

四、阅读课文，选择正确答案

1．Accordingtothewriter，advertisemen