YouTube平台中国传统手工艺视频民间叙事框架研究_.pdf

themesarediverseandthecontenttoneismainlypositive.Inthemiddle-level

framework,dailypublishingtimeaccountsforthemajority,mostvideodurationsare

moderate,andnarrativeelementsarediverse.Inthelow-levelframework,declarative

sentencesarethemainsentencepatternsinvideotitles,thefrequencyofrhetoricaluse

invideotitlesislow,thevideopresentationstyleisrelativelyfixed,andthesound

expressionformismainlybackgroundsoundwithoriginalsound.Intheanalysisof

audiencecognitionundertheframeworkoftraditionalhandicraftculturalvideosof

GrandpaAmuonYouTube,theauthorfoundthatmostoverseasaudienceshavea

highdegreeofrecognitionforChinesetraditionalhandicraftcultureandholda

positiveandenthusiasticsentiment.Dominantdecodingisthemostcommon

decodingpositionusedbyoverseasaudiences.

Basedontheabovestudy,wecansummarizetheexperienceandshortcomings

ofthetraditionalhandicraftculturevideocommunicationofself-mediaonthe

YouTubeplatform,includingunevendistributionofvideothemesaffectingaudience

participation、mediocrevideoplotsreducingaudienceattention,andflawsinvideo

titlescausingconfusionamongaudiences.Basedonthis,weproposethefollowing

implicationsfortheexternalcommunicationoftraditionalChineseculture:

1.NarrativePresentation:Focusonnarrativemethodsfromamicroperspective;

2.ContentDissemination:Seekculturalcommonground;3.EmphasizeIndividuals：

Activelyleveragetheindividualstrengthoftheprivatesector;4.ImproveFeedback:

Timelyrespondtotheconcernsofoverseasaudiences.

Keywords:Frametheory;We-media;GrandpaAmu;YouTube;Traditionalhandicrafts

III

3.1.1主题类型:主题多样,非均匀分布26

3.1.2内容基调:以正面为主,中立为辅31

3.2中层次框架分析33

3.2.1发布时间:以日常时间为主,偶有特殊日期33

3.2.2视频时长:多数适中,两极比例占少数35

3.2.3叙事情节:构成要素多样化,单一情节占少数36

3.3低层次框架分析40

3.3.1视频标题句型:以陈述句