B站“银发知播”短视频叙事策略研究_.pdf

way.Intermsofnarrativebehavior,thenarrativestructureisledbylinearcontext,the

platestructurelayoutaddscolor,thenarrativeperspectiveofinternalperspectivecloses

theemotion,andthemixedperspectivebroadensthehorizon.Atthesametime,the

narrativetimeisadjustedbymultipleformstoimprovethenarrativeefficiencyand

communicationeffect.

However,throughtheanalysisofthesamplesofsilverhairbroadcastshortvideo,

itisfoundthatthereareacademicexpressionsinthevoiceofsilverhairbroadcastshort

videonarrative,whichhasnotyetbeenintegratedwiththetoneoftheplatform;

Insufficientintroductiondesignmakesitdifficulttoattractusersquickly;single

narrativemode,andinnovationbreakthroughsneedtoberealized.Therefore,attheend

ofthestudy,theauthorputsforwardthefollowingoptimizationsuggestionsforthe

problemsexistinginthenarrativepracticeofsilverhairbroadcast:first,thevoiceis

younger,andacommunicationbridgeisbuiltwithyoungusers;second,the

introductionandcontentarecoordinatedtoimprovetheattractivenessofknowledge

communication;third,thestructureisoptimizedandupgraded,andtheplatelayoutis

enhancedtoenhancetheviewingexperience.

Keywordsnarrativestrategy;Bilibili;Silverhairknowsowing;Shortvideo

III

第4章银发知播短视频“叙事话语”策略52

4.1叙事语态:多样化语态尝试,赢得青年用户认同52

4.2叙事符号:符号元素巧运用,增强叙事内容吸引力57

4.3叙事声音:视听语言齐助力,调节优化叙事节奏61

4.3.1同期声辅助,知识具象化62

4.3.2音效加持,提升趣味性63

4.4叙事文本:文字语言精策划,多维度提升叙事效果64

4.4.1疑问标题启思考,引人入胜65

4.4.2缺少简介概括主旨,难明核心66

4.4.3字幕辅助增信息,深化理解68

第5章银发知播短视频“叙事行为”策略71

5.1线性脉络引领,板块布局增色71

5.2内视角拉近情感,混合视角拓宽视野75

5.3多形式调整时长,注重叙事效率78

5.3.1顺序搭建框架,倒叙丰富情节78

5.3.2概要压缩时长,省略提炼精华80

5.3.3单一叙事清晰明了,重复叙事强化记忆82

第6章银发知播短视频叙事困境及优