新标准商务英语阅读教程2-教学课件U10.pptx

MarketentryUnit10

Toexpandbusinessandreachmorecustomers,manycompanieschoosetoenterforeignmarkets.Whatarethekeyfactorsthatcompaniesshouldconsiderwhenplanningtheirmarketentrystrategies?1Whenplanningtheirmarketentrystrategy,companiesshouldconsiderseveralkeyfactors.1)Marketresearch:Thoroughlyresearchingthetargetmarketisessential.Thisinvolvesanalyzingconsumerbehavior,marketsize,competition,andculturalfactorsthatmayimpactthebusiness.2)Competitiveanalysis:Understandingthecompetitivelandscapehelpsbusinessesidentifytheiruniquesellingpropositionsanddifferentiators.Itallowsthemtopositionthemselveseffectivelyanddevelopstrategiestostandoutfromcompetitors.3)Localregulationsandlegalconsiderations:Adheringtolocallaws,regulations,andbusinesspracticesiscrucial.Companiesshouldensurecompliancewithlocallaborlaws,intellectualpropertyrights,consumerprotectionregulations,andanyotherlegalrequirements.

Toexpandbusinessandreachmorecustomers,manycompanieschoosetoenterforeignmarkets.Whatarethekeyfactorsthatcompaniesshouldconsiderwhenplanningtheirmarketentrystrategies?4)Marketsegmentationandcustomerpreferences:Analyzingcustomerpreferences,needs,andbehaviorintheforeignmarkethelpstailorproductsorservicesaccordingtolocalpreferences.5)Marketlocalization:Itinvolvesadaptingproducts,services,andmarketingstrategiestosuitthelocalmarket.Thismayincludetranslatingcontent,modifyingpackaging,adjustingproductfeatures,orimplementingregion-specificadvertisingcampaigns.Byaddressingtheuniquecultural,linguistic,andsocialaspectsofthetargetmarket,companiescanbuildstrongerconnectionswithlocalcustomersandincreasetheirchancesofsuccess.1

Whenabrand-newproductemergesinthemarket,whichofthefollowingfeaturesdoyouvaluethemost?Why?2anaffordablepricehighqualityanattractivespokespers