考研英语模拟试卷38（共468题）.pdfVIP

考研英语模拟试卷38共（9套）

共（468题）

考研英语模拟试卷第1套

一、完型填空本（题共20题，每题7.0分，共20分。）

Untilthelate1940s,whentelevisionbeganfindingitswayintoAmericanhomes,

companiesreliedmainlyonprintandradiotopromotetheirproductsandservices.The

adventoftelevision(1arevolutioninproductandservice.Between1949and

1951,advertisingontelevisiongrew960percent.TodaytheInternetisonceagain

(2promotion.Bygoingonline,companiescancommunicateinstantlyanddirectly

withprospectivecustomers.(3ontheWorldWideWebincludesadvertising,

sponsorships,andsalespromotions(4sweepstakes,contests,coupons,and

rebates.In1996WorldWideWebadvertisingrevenues(5$300million.Effective

onlinemarketersdont(6transferhard-copyadstocyberspace.(7sites

blendpromotionalandnon-promotionalinformationindirectlydeliveringtheadvertising

messages.To(8visitstotheirsitesandtocreateand(9customerloyalty,

companieschangeinformationfrequentlyandprovidemanyopportunitiesfor(10.

Aprototypeforexcellent(11promotionistheRaguWebsite.Herevisitorscan

findthirty-sixpastarecipes,takeItalianlessons,andviewanItalianfilmfestival,

(12theywillfindnotraditionalads.(13subtleisthemixofproductand

promotionthatvisitorshardlyknowanadvertisingmessagehasbeen(14.Segaof

America,makerofcomputergamesandhardware,usesitsWebsitefora(15of

differentpromotions,suchas(16newgamecharacterstothepublicandsupplying

Websurferstheopportunityto(17games.Segashomepageavera