新标准商务英语综合教程3-教师用书-Unit 8.pdf

Unit8Consulting

Objectives

Reading:Globalprofessional-servicefirms

Grammar:Reportedspeech

Listening:McKinsey;Nokia’sapproachestostayingontop

Careerskills:Reporting

Cultureatwork:Attaininggoalsinameeting

Dilemma:Consultantwithaconscience

Consultingmayincludeawholerangeofservices,forinstance:

•IT

•management

•financial

•training

•recruitment.

Youmaywishtostartthelessonbyelicitingareassuchasthoseabove.

Thisunitfocusesononeparticularproviderofconsultingservices,

professional-servicesfirms,suchasauditors/accountants.Itlooksathowthesefirms

carriedoutarangeofconsultancyservicesthroughoutthe1980sand1990s,often

throughouttheworld—andtheproblemsthiscaused.Theseincludedpotential

conflictsofinterestbetween,forexample,theadviceonstrategytheygiveandtheir

auditingrole.Theunitlooksathowcompaniesarenowdealingwithsuchissues

internallyandatlegislationthathasbeenbroughtintolimittheproblems.

Warmingup

1consultants

outsourced

auditors

informationtechnology

expertise

conflictsofinterest

2AskSstoreadtheservices(1–6)andmatchthemwiththeareasofexpertise.

Elicitwordsandphrasesthathelpedthemtodothis.

1branding

2pricing

3corporatedevelopment

4globalization

5retail

6strategy

3AskSstoreadtheshortparagraphaboutconsultantsanddiscussthequestionin

pairs/smallgroups.Youmaywishtoaskeachpair/grouptocomeupwiththree

advantagesandthreedisadvantages(e.g.externalconsultantscanofferamore

objectiveandindependentopinionthananemployeeofacompany;consultants

canbeveryexpensive).

Understandingthetext

1Ssshoulddecidewhichsentencefitswhichgapinthetext.ReferSstothe

glossary.Infeedback,askSshowtheyworkedoutwhichsentencefittedinwhich

gap.Encourage