新标准商务英语综合教程3-教学课件-Unit 1.ppt

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2025-04-13 发布于广东
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新标准商务英语综合教程3-教学课件-Unit 1.ppt

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Reading1FindthewordsandphrasesinParagraph3withthefollowingmeanings.CorporationsofthepastUnderstandingtheTextLanguageWorkGrammarinUseBusinessKnowledgeHOMENextpagePreviouspagePreviouspageHOMENextpage1.tradefairsandshows____________2.promotionalpricereductions_____________3.featuringaproductinafilmorTVprogram___________________4.publicitymaterialdeliveredtohomes_______________5.communicatingwiththepress_________________6.sellingtocustomersoverthephone_______________________exhibitionsspecialoffersproductplacementdirectmailpublicrelationstelemarketingReading2Lookattheexamplesofverb+nouncollocationsfromthetextandthencompletethecollocationsbelowwiththefollowingverbsandnouns.CorporationsofthepastUnderstandingtheTextLanguageWorkGrammarinUseBusinessKnowledgeHOMENextpagePreviouspagePreviouspageHOMENextpage1.totargeta(n)____________2.to___________anewcampaign3.to_________anadvertisementinthepress4.to____________asportsevent5.toprojecta(n)_____________6.toendorsea(n)__________________7.to________________acommerciale.g.toachieveresults(Paragraph4)toposechallenges(Paragraph6)VerbsNounsrunlaunchmakesponsorbrandaudienceimageaudiencelaunchrunsponsorimagebrandmakeReading3CompletetheparagraphwiththeappropriateformofthecollocationsinTask2.CorporationsofthepastUnderstandingtheTextLanguageWorkGrammarinUseBusinessKnowledgeHOMENextpagePreviouspagePreviouspageHOMENextpageSigningacelebrityandusingtheirstarstatusto1_______________isoneofthestandardadvertisingtechniques.TagHeuer,thewatchmakerwhich2_________anumberof___________,oncehadTigerWoodsundercontract.NicoleKidmanhas3_________________forChanelNo.5,whichhasbeenshownaroundtheworld.Butchoosingthecelebritywhowill4____