女性消费的数字媒介仪式研究_.pdfVIP

worldtheyperceiveontheirpersonalsocialmediaaccountsthroughsocialmedia,and

theyengageininteractivememorialceremoniesinapublicmannertogainemotional

energy.Theyalsoengageinaestheticactivities,createceremony,andconstructidentity

throughsocialmedia,therebyachievingthetherapeuticfunctioneffects.

Therefore,thedigitalrepresentationofeverydaylifegraduallyerasedthe

significantthemesoftraditionalmediarituals.Memorialceremoniesandthe

continuationofcivilizationcanbestoredinmemorythroughsocialmedia,andwomen

consumerscanobtainemotionalhealingthroughinteractiveritualsbyusingtheir

bodiesasperceptualmedia.Thestudyofdigitalmediaritualsforfemaleconsumption

providesabasisfordeeplyunderstandingtheconsumptionbehaviorandwillofwomen

intheeraofsocialmedia,andalsoexplainsthenewmediaritualphenomenaandthe

underlyingcommunicationlogicthathaveemergedincontemporarysociety,thereby

revealingthesignificantimpactofmediaonpeopleandthefactthatpeoplealso

constantlyinfluencemediapractices.

KeywordsDigitalmediarituals;Femaleconsumption;Socialmedia;Grounded

theory

III

4.2网络符号消费的意义解读32

4.2.1符号消费的生成逻辑32

4.2.2符号消费的意义解读33

4.3身体展演的多重隐喻34

4.3.1符号化身体35

4.3.2媒介化身体36

4.4用户与受众的拟社会互动37

4.4.1符号互动满足在线需求37

4.4.2拟社会互动影响消费意向38

第5章记忆建构:仪式意义的纪念与延续40

5.1仪式对个人记忆的存储价值40

5.1.1个人记忆的沉浸记录40

5.1.2数字媒介构筑记忆场41

5.2技术可供性重塑记忆空间42

5.2.1集体记忆的朝觐故事42

5.2.2数字城市的空间扩张43

5.3文化记忆的传承44

5.3.1地方文明的延续44

5.3.2节日文化的延续45

第6章媒介疗愈:互动仪式中的情感传播46

6.1感知世界收获情感共鸣46

6.1.1消费者作为感知媒介46

6.1.2情感能量的获取47

6.2审美活动促进情感疗愈48

6.2.1审美认同的媒介表征48

6.2.2逃避现实以修复创伤48

6.3仪式感寄托美好情感50

6.3.1仪式蕴含美好祝福5