大学思辨英语教程精读1Unit 13教师用书20150908.docx

Unit13LanguageandMedia

UnitOverview

TheInternetandsmartphonesarechangingthewaywegreetothersandexpressourselves,justlikeprinting,advertising,filmsandtelevisiondidinthepast.Thedifferencesmaylieinthespeedoftheirinfluence,aswellastheinteractivityandmultimodalityinvolved,allofthesecanbefoundinthetextsofthisunitandyourcorrespondingexploration.

TextA

Languagehasawayoffollowingitsowncourse,regardlessofpeopleswillorefforts.Linguisticchangesareactuallyveryminor,exceptforsomeshiftsinvocabularyandsentencemechanics.Computersandcellphonesareapparentlyaffectingourattitudestowardslanguageanditsuse.Thefirstattitudeshiftiswhatever,andthesecondisusingcomputersandcellphonestomanipulatelinguisticbehavior.Baronbelievesthat(1)languagenormsareconstantlychanging,(2)schoolsandindividualshavetheirpartinfollowingstandards.Astoyoungpeoplesmanipulationofconversationusingtechnologicalmeans,Baronproposesthatweshouldunderstandtheirattitudes,inordertoreachcommonground.

TextB

Languageteacherstrytoteachstudentsspelling,however,therulesareoftenbrokeninadvertising.Infact,therulebreakingpracticesarebynomeansmanifestationofignorance.Onthecontrary,suchpracticesarereflectiveoflegal,economicandsocialfactors.Advertiserswillbreakspellingrulesinordertoprotecttheirtrademark,savespaceandcost,createpunsandassociations.Inaword,advertisersplaywithspellingrulescreatively,inordertocreatepositiveimages.

TextAandTextBbothdealwithhowlanguageisusedviadifferentmedia,ifnotforthesamepurpose.TextAaddressestheconcernoflanguagebeingcorruptedandTextBdiscusshowandwhyspellingrulesarebrokeninadvertising.Inbotharticles,spellingrulesareviolatedorexploited,nottocreateconfusion,buttoachievecertaineffects.

Teachingobjectives

Reading