新交际英语 综合教程3教学课件Unit 1 Book 3 课件.pptx

UNIT1Advertising新交际英语综合教程3

新交际英语综合教程3ContentsWhatisagoodadvertisement？A.CriteriaforagoodadvertisementB.Coca-ColaadvertisementsWhatisbehindagoodadvertisement?AdevertisingandcultureIIIIIIWhatmaythecustomerlike?B.Whoistheproductmadefor?C.Whatistherealmessage?

新交际英语综合教程3ICriteriaforagoodadvertisementGroupdiscussion1Workingroupsoffourandstudythecaradvertisements.Thenfillinthetablebelow.Notethatads2)–4)arevideoclips.Arethesegoodadvertisements?AWhatisagoodadvertisement1)BlindSpotAssist2）Lovetoday3）Efficiency4）BestGraduationGift

新交际英语综合教程3ICriteriaforagoodadvertisementArethesegoodadvertisements?AWhatisagoodadvertisementADSelling?pointImpression*Why?I?like/dislike?this?ad?1)?Blind?Spot?AssistBrand?name:???E/A/P??2)?Love?TodayBrand?name:???E/A/P?MercedesBenzBlindspotassist(newtechnology)HondaCivicCoupePositiveattitudetoembracetoday.Hondaisonethegoodthingsoftoday.

新交际英语综合教程3ICriteriaforagoodadvertisementArethesegoodadvertisements?AWhatisagoodadvertisementADSelling?pointImpression*Why?I?like/dislike?this?ad?3)?EfficiencyBrand?name:???E/A/P??4)?BestGraduationGift?Brandname:???E/A/PPorschePlentyofnewtechnologyChevy(Chevrolet)PeopleloveChevy.

新交际英语综合教程3ICriteriaforagoodadvertisementArethesegoodadvertisements?AWhatisagoodadvertisement2Whichaddoyoulikebest?Whichcarwouldyoumostlikelycheckoutifyouwerebuyingacar?3Compareyournoteswithothersinthegroupanddevelopalistofstandardsforagoodadvertisement.

新交际英语综合教程3ICriteriaforagoodadvertisementWhatisagoodadvertisement?AWhatisagoodadvertisementReadingdiscussionReadthepassageonPage3anddothetasksthatfollow.1Accordingtotheauthor,whatdoyouwantanadvertisementtodointhefollowingsituations?YouarewatchingTVandhappentoseesomeadvertisements.Theadsshould _________________________________.Youwanttobuyaparticul