AI技术在广播领域的应用分析.pdf

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文献引用格式：钟玮.AI技术在广播领域的应用分析[].电视技术，2024，48（9）：208-211.

ingineering,22024,48(9)208-211.

ZHONGW.ApplicationanalysisofAItechnologyinthefieldofbroadcasting[J.VideoE

中图分类号：TN931文献标识码：AD0I:10.16280/j.videoe.2024.09.056

AI技术在广播领域的应用分析

钟玮

（惠州市广播电视台，广东惠州516001)

摘要：随着人工智能（ArtificialIntelligence，AI）技术的不断发展和广泛应用，广播媒体作为传统媒体，在AI技术的助力下既

面临着新的挑战冲击，也迎来了新的发展机遇和广阔的创新空间。从广播媒体的转型、智能化升级、社交化和创新4个方面，

分析AI技术在广播领域的应用现状和影响，展望未来广播新潮流的发展趋势和方向，并提出相应的建议和策略。

关键词：人工智能（AI）；广播媒体；转型；智能化；社交化；创新

ApplicationanalysisofAItechnologyinthefieldofbroadcasting

ZHONGWei

(HuizhouRadioTelevisionMediaCorporation,Huizhou516001,China)

Abstract:WiththecontinuousdevelopmentandwideapplicationofArtificialIntelligence(Al)technology,broadcastmedia,as

atraditionalmedia,isfacingnewchallengesandimpactsunderthehelpofAItechnology,butalsousheredinnewdevelopment

opportunitiesandbroadinnovationspace.Fromthefouraspectsofbroadcastmediatransformation,intelligentupgrading,socialization

andinnovation,thispaperanalyzestheapplicationstatusandinfluenceofAItechnologyinthefieldofbroadcasting,looksforward

tothedevelopmenttrendanddirectionofthenewtrendofbroadcastinginthefuture,andputsforwardcorrespondingsuggestions

andstrategies.

Keywords:ArtificialIntelligence(AI);broadcastmedia;transformation;intelligent;socialization;innovation

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